Divi Theme & Builder Review: Pros, Cons, and Features (2024)

Team DiviFlash

Updated: May 6, 2024
Table of Contents

We have been using Divi since its early days, and we still think it’s the best WordPress theme and page builder.

In fact, we highly recommend it as the perfect starting point for building any type of website.

Over the years, Elegant Themes has been continuously working on making Divi more user-friendly for web design. 

As we look ahead, we are curious about what improvements Divi brings like everyone else.

Given our extensive experience with the Divi ecosystem, let’s take a closer look at the Divi review and see how it can completely transform how you build websites.

So, where to start?

Quick Verdict on Divi Builder and Divi Theme

Before we dive into our in-depth review of Divi, here’s a concise overview of our verdict on using Divi Builder and Divi Theme,

Ease of UseUser-friendly with a drag-and-drop builder.
Design CustomizationExtensive options for design control.
Theme IntegrationWorks seamlessly with any Theme.
Template LibraryA vast Divi library of professional templates (2000+)
Performance and SpeedOptimized for fast-loading websites. Scored 100 on Google Page Speed.
SEO FriendlinessGreat for SEO with proper optimization.
Support and DocumentationExtensive documentation and support. 5/5 on Trustpilot.
Divi AI IntegrationInnovative AI tools for content and design
CompatibilityWorks well with various WordPress themes
PricingCompetitive pricing with a lifetime option. Starting from $89/year.
Overall Rating4.7

Difference between the Divi Builder plugin and Divi Theme

Divi stands out as a top-selling multipurpose theme with a standalone page builder. You can use it either as a standalone plugin or as a theme. Elegant Themes comes as a package that includes both the theme and the builder.

While they share several features and are designed to work together, they also serve different primary purposes.

Divi Theme:

  • The Divi WordPress Theme is a complete WordPress theme that includes a built-in drag-and-drop page builder (Divi Builder).
  • It provides a complete website design solution, including various theme customization options, header and footer builders, and layout settings.

Divi Builder (Plugin):

  • The Divi Builder plugin is a standalone page builder plugin that can be used with any WordPress theme, not just the Divi Theme.
  • It is focused on creating and designing individual pages and posts, allowing you to apply Divi’s advanced layout and design features to specific content within your site.

Divi Theme & Builder Best Features

Let’s dive into the standout features of Divi Builder. From its user-friendly drag-and-drop builder to its vast template library, we’ll uncover what makes Divi a top choice for website design.

Drag and Drop Visual Builder 

Divi features an in-built drag-and-drop builder, similar to popular WordPress page builders like Elementor, Beaver Builder, or SeedProd. The only difference with Divi is that its visual builder is seamlessly integrated into the theme. However, you also have the option to use the Divi visual builder as a standalone WordPress plugin.

This builder lets you control your page layout with rows, columns, and spacing. You can add various content modules, such as buttons, images, contact forms, and pricing tables. Each element has detailed settings for content, design, and style control.

The best part is you can create custom WordPress pages visually without any coding knowledge.

Divi Theme Builder

Divi Builder’s theme builder which is introduced in Divi 4.0 extends the drag-and-drop concept to your existing WordPress theme templates. You can redesign your theme’s header, and footer, or create new templates for blog posts and even eCommerce product pages. 

This feature provides complete control over your website’s design with over 800 pre-made full-site templates. Just keep in mind that if you’re just building simple landing pages, this feature might not be necessary.

Theme Customizer

Divi theme customizer settings contain a lot of customization options for every single element of your page. These options are organized into different panels and even let you set global settings for heading size, body text, color, header & footer, and many more options. 

You will find these customization options in panels: general settings, header & navigation, footer, buttons, blog, etc. For responsive design, there are mobile-friendly features as well. Even more, there will be a live preview of every implication.

Custom Header and Footer Builder

Divi gives you complete control to design your website’s headers and footers just like you design pages with its builder and modules. Therefore, you’re not limited to regular headers and footers.

Divi 4.0 update offers even more layout choices and control over how things look. You can design unique headers and footers for different sections of your site, or create a global header and footer that can be applied to the entire website.

40 Divi modules and 25 Woo Module

Divi Builder modules are the fundamental elements that simplify website creation with Divi Builder plugin. With over 40 customizable modules, you will get a wide range of functions like heading, megamenu, table, gallery, countdown timers, email opt-in forms, maps, testimonials, video sliders, and more.

These modules are easy to use and customize with drag-and-drop functionalities, giving you all the flexibility in designing a whole new website. Additionally, you will get 25 dedicated modules specifically designed for WooCommerce which Elegant Themes recently added with the latest Divi 4.0 version.

In addition to the default modules, you can also incorporate specialized modules from third-party plugins like DiviFlash, and DiviGear to add unique features and functionalities tailored to specific niche requirements.

Professional Templates Library and Layout Packs

Divi offers both creative freedom and ready-made templates. You can start from scratch or pick from a library of 200+ professional templates. These templates are grouped into packs, each tailored to specific types of websites, like cafes or online stores.

You can easily customize these templates and save your designs for future use which eventually saves you time. Even if you’re not a design expert, Divi has you covered with a high-quality, premade layout pack. You can mix and match templates from different packs to create a unique site.

With Divi, you can either build from the ground up or choose from 2,000+ free pre-made layouts. They constantly add new layouts, and you get access to royalty-free images and icons. Whether it’s a restaurant, agency, or any other business, Divi has the perfect layout for you.

Complete Design Control

Divi offers comprehensive design control, allowing you to effortlessly create captivating hover effects and responsive designs for your website elements. You can easily customize fonts, shapes, and borders, and apply various filters and effects, enhancing the visual appeal of your site.

Divi’s intuitive interface also lets you transform elements, add custom code, and include animations to engage your visitors. Moreover, it provides advanced display logic, enabling you to show or hide elements based on specific conditions, opening up endless possibilities for personalized content.

Divi Color Management System and Magic Color Suggestions

Divi’s color system in WordPress is powerful and flexible. It offers three main color palettes: Saved colors, Global colors, and Recent colors.

  • Saved Colors: You can set a default color palette in Divi’s theme options and access these saved colors anywhere in the Visual Builder.
  • Global Colors: These are colors you can use to make consistent design choices across your entire website. Changing a global color updates all elements using that color, making it easy to maintain a cohesive look.
  • Recent Colors: This palette stores colors you’ve recently used during your design work, making it simple to access and reuse them.

There’s also a handy feature called Magic Color Suggestions that suggests harmonious colors based on your recent and saved colors, making it easier to create or edit color palettes. You can access this feature by expanding the color palette.

WooBuilder for WooCommerce

Divi and WooCommerce form the ideal partnership for your online store needs. With Divi’s user-friendly platform and extensive customization options, you gain full control over the appearance and functionality of your WooCommerce store. 

You can build your eCommerce store from the ground up, personalize every detail, and boost sales and leads with Divi’s marketing tools. Divi simplifies the process with 16 WooCommerce product modules and 8 cart and checkout modules, ensuring a cohesive and attractive shopping experience that matches your website’s style. 

Divi also streamlines e-commerce website creation, letting you create product templates effortlessly for your entire site, from headers to footers. And to kickstart your online store, Divi offers 100s of pre-designed shop templates also.

Built-In Split-Testing

Having creative control over your WordPress website is great, but it’s tough to predict how your changes will impact your visitors. The Divi Builder plugin includes a handy feature called Divi Leads for testing your designs. You can try different layouts and content variations to see which ones boost conversions. 

For example, you can test two versions of a button to see which gets more clicks. Divi Leads gives you clear results that help you find the best way to achieve your goals by testing different elements like colors, headlines, and layouts. 

It’s like having a built-in conversion tracking system to see which changes work best. So, you can make improvements that increase your site’s effectiveness. Once the test is done, you can pick the top-performing design. 

Divi AI: Powerful AI Tools for WordPress Creators

Divi AI is a powerful tool that understands Divi and can create content, write code, and generate images for your website. It works seamlessly within the Divi builder, analyzing your website’s context to provide contextually relevant content and images.

  • Divi Text AI: Divi Text AI is all about improving your website’s written content. It acts as your AI writing companion, helping you create, modify, and refine text for your site. It can effortlessly generate text content, such as titles, paragraphs, and blog posts. You can also use it as a copy editor to adjust tone, length, clarity, and creativity. 
  • Divi Image AI: Divi Image AI focuses on creating and enhancing images for your website. It can generate images, including professional photos and stunning artwork, using natural language instructions. You can choose from various styles, create images from scratch, or modify existing ones to fit your needs. Divi AI can also upscale lower-quality images, making them crisper and higher resolution. 
  • Divi Code AI: Divi Code AI acts as your web developer, helping with the technical aspects of your website. It can write code, generate custom CSS, and customize website modules within the Visual Builder. It’s an excellent tool for creating custom elements and features, as well as modifying and improving existing code throughout your site.

You’ll need to buy a Divi membership to use Divi AI. Once you have it, you can access Divi AI for free or upgrade to a Divi AI membership for unlimited use. Already a Divi user? Get Divi AI for just $14.40 per month.

If you want to know more about Divi AI read our in-depth Divi AI guide

Divi Cloud

Divi Cloud is like your website storage solution. Anything you save here can be used across all your sites, anytime. You can save layouts, headers, footers, and content blocks in the cloud, and they’ll be ready for you when you start a new website. Also, organize and find them easily with categories, folders, and visual previews.

Especially if you are dealing with multiple websites, there is no longer any need to import and export layouts to other websites. Although you can store up to 50 items for free, an unlimited option will cost you $8 monthly. And with the yearly pricing option, you can avail a 25% discount.

If you want to master in Divi Cloud read our ultimate Divi Cloud guide for beginners. 

Performance and Loading Speed

Divi is your ticket to lightning-fast websites that score 100 on Google Page Speed and 100% on GTMetrix. Divi’s builder literally takes 2-3 seconds by loading only the essential elements for each page. Simply ensure that you have reliable WordPress Hosting.

The CSS and JavaScript are loaded efficiently, and critical styles are prioritized for quick display. Divi also caches Google Fonts and optimizes resources, while also loading JavaScript on demand. 

Access To Extra, Bloom, and Monarch

With Elegant Themes, you get a lot of great stuff when you sign up. You’ll get the Divi theme, Divi Builder, and more than 200+ other WordPress themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.

  • Extra: Extra stands as an attractive and robust WordPress magazine theme, made for online magazines, news websites, blogs, and various web publications.
  • Bloom: Bloom represents an advanced email opt-in tool, facilitating rapid email list growth. This plugin offers diverse features, including seamless integration with multiple email service providers, pop-ups, fly-ins, and in-line forms, among other resources.
  • Monarch: Monarch, on the other hand, serves as a potent social sharing plugin. Designed to enhance social engagement and effortlessly expand your social media presence. With access to over 20 social sharing platforms and a multitude of customization options, it’s a valuable asset for your site.

Divi Role Editor

The role editor in Divi lets you control what different types of WordPress users can do. You can restrict access to certain parts of your website to avoid any accidental damage. There are various user roles, like administrators, editors, authors, contributors, and subscribers.

Administrators have full control and should be limited to protect your site. Editors can edit content but not change themes or plugins. Authors can only edit their own posts, contributors can write but not publish, and subscribers can only read and comment.

Translated into 32 Languages

Divi is available in 32 languages, making it accessible to users worldwide. It covers everything from the website’s elements, forms, and descriptions. You can also enable right-to-left language support in the WordPress dashboard for a seamless experience in RTL languages

Contact Form Builder and Email Opt-in Provider Support

Divi offers a versatile contact form module that lets you create custom contact forms to gather specific information. It includes options like dropdowns, checkboxes, and radio buttons. You can also add validation rules and conditional logic to your fields. 

Divi’s email opt-in module Bloom makes it easy for visitors to join your mailing list. It works with 20 popular email marketing providers, giving you flexibility in design. You can create custom fields, segment your subscribers, and use spam protection. It also comes with GDPR compliance features.

SEO Friendliness

Divi is one of the best SEO-friendly WordPress themes with great SEO features. Besides its in-built SEO settings, Divi is compatible with any 3rd party WordPress SEO plugin like Yoast SEO, Rank Math SEO, and All-in-One SEO. 

However, Rank Math is the most fantastic SEO plugin when exploring the SEO aspect of the Divi Theme. After installing, you can find the Rank Math icon alongside the page setting icon. Clicking it will appear an SEO setting bar, which will let you modify the post’s title, description, and permalink without leaving the existing page.

Want to know more about Divi SEO, read our dedicated Divi SEO Guide.

Customer Support and Documentation

Divi offers extensive support through multiple sources including documentation with “how-to” guides and video tutorials for user education. Their YouTube channel, managed by Elegant Themes, is a valuable resource for tutorials. However, there is no dedicated email ticketing support system available. 

Inclusive Documentation

Divi comes with a detailed documentation section. You can gain in-depth knowledge of all the theme customization features and detailed instructions on installing and using Divi. Moreover, one can access the codebase documentation areas to customize the theme as a child theme. A dedicated blog is also there to provide more educational instruction and suggestions.

Community Support

Divi lets you hang out with a massive community of 800k+ through social sites, meetups, forums, and other online communities. Users worldwide are active in an official Facebook group of more than 70k members. Further, you can join discussion forums, unofficial social sites, and regular worldwide meetups. Hence, there will always be someone to discuss ideas and practice.

Live Chat Support

You will always find expert support through the new 24/7 customer service system. This support system is more convenient than the previous private discussion forum method. Now, there are no issues with the customer support system. You will get a quick response from the support team by clicking the chat icon on the Divi website.

Divi recently launched “Divi VIP,” which offers advanced support with a promise of premium assistance within 30 minutes at an additional cost.

Divi Marketplace

Elegant Themes offers a marketplace where third-party developers can sell Divi plugins, modules, extensions, Divi child themes, and layouts for Divi. If you need something not in Divi, you can find it here. With a vibrant community, you’ll discover free and premium products, similar to WordPress.

Pricing of Divi

Divi offers two main pricing options: Yearly access or a one-time lifetime purchase. Yearly access includes Divi at $89 per year and Divi Pro, which adds extra features, at $277 per year. On the other hand, lifetime access entails a one-time cost of $249 for Divi and $297 for Divi Pro. 

The key difference lies in the cost spread over time; yearly plans are cheaper upfront but accumulate expenses over time, while lifetime plans require a single payment but may lack access to future feature upgrades without renewal. 

Divi Pro also includes Divi AI for AI-powered design suggestions, Divi Cloud for website hosting with Divi pre-installed, and Divi VIP for priority customer support. 

If you’re new to Divi and want to test it out the yearly option is perfect for you, while the lifetime option is suitable for long-term users aiming to avoid recurring costs. 

I must admit that compared to competitors like Elementor, Squarespace, and Wix, Divi’s pricing is much more competitive. 

Is Divi Worth Your Money: Editors Pick?

Now let’s move on to the actual trait. In the competitive WordPress market, the Divi theme is an affordable option. And why shouldn’t you pick this best-selling theme when you can get access to all Elegant products like Extra Theme, Bloom, Monarch, and a standalone visual builder plugin? 

The combination of Divi Builder and Divi Theme delivers a powerful toolset for creating visually striking and efficient WordPress sites. Also, the integration of AI tools and Divi cloud on the other hand adds an innovative edge.

If you take the $277 yearly Pro pack, all the additional Elegant Themes products are available including Divi AI, Divi Cloud, Divi VIP, and more. You’ll also have access to more than 300 website packs so that you can build unlimited websites.

In the case of the basic Divi yearly plan, it costs you $89 for unlimited website building. Although you can use the Divi theme on your website, you can no longer access additional products, all upcoming updates, and features from Elegant Themes after one year. 

Nevertheless, Divi is the preferred risk-free option compared to other lifetime options on the market, with a versatile website pack and beneficial features. Furthermore, Elegant Themes’ 30-day money-back guarantee ensures that your investment is entirely risk-free.

If you’re still unsure about Divi, you have plenty of other best WordPress themes as alternative options to Divi.


This concludes our thorough review of Divi, where we tried our best to give you a comprehensive look at both the Divi Theme review and the Divi Builder review combined, covering their features and functionalities in depth.

I am pretty sure this must be the comprehensive Divi review you were looking for. So, if you’re looking to elevate your website’s design and functionality, consider giving Divi Builder a try and unlock a world of possibilities for your online presence.

Don’t forget to share your experience in the comment box. Anything Good? Bad? Or somewhere in between?

Team DiviFlash

At DiviFlash, we are more than just a team – we are a collective of Dev Experts, Word Artists, Design Virtuosos, and Marketing Maestros, all united by our profound expertise in Divi and WordPress. Our mission is to provide you with accurate, insightful, and in-depth content aimed at enriching your understanding of Divi, WordPress, and the art of web design.


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