There is a rumor spreading like fire on the online industry from the middle of 2020. Guess what it is?
SEO is dead!!!
Good try! But the truth is as long as Search engines live, SEO will exist (so the SEO specialist).
Like it or not- SEO is still the most cost-effective way to reach the right customers. We all have some basic knowledge of WordPress SEO, right?
But what about DIVI? Is Divi Builder good for SEO?
Well, it’s kinda the same. But you need to understand some extra stuff which I will discuss in today’s Divi SEO guide.
Sounds good to you? Let’s get started then…….
#1 Do Fundamental SEO with Divi Theme Options
Divi theme comes with a dedicated tab for divi seo settings. Just Go to WordPress Dashboard>Divi > Theme Options> SEO tab.
And as you can see, three subcategories are under the SEO bar.
- Homepage SEO
- Single page SEO
- And Index page SEO
Homepage SEO
This is the task to optimize the homepage for the search engine. Right now, there are 8 sub-tabs in this section.
Enable Custom Title
When you create the homepage, the Divi theme uses a combination of your blog name and description by default. If you want to create a custom title, then simply enable it.
Enable Meta Description
Like other themes, Divi uses your blog description in the Meta description field by default. If you want to put a different description, then all you need to do is enable this option by clicking it.
Enable Meta Keywords
Truth to be told- Search engines don’t use the exact keywords to rank the site anymore.
But if someone wants to continue this ritual, this tab is for them. And for this, you have to enable the setting manually here.
Enable Canonical URLs
This is the tab to prevent duplicate content.
And the content penalties!!! Defining a canonical URL indicates the search engine which URL you would like to rank officially.
Homepage Custom Title (if enabled)
Remember we got an option to enable a custom title if we think it’s needed at the beginning?
If you enable that setting, you must put the title here. If not, then skip it.
Homepage Meta Description (if enabled)
Same as the previous option, only applicable if enable the Meta description on the above section. If you want to add Meta, type the text in the box.
Homepage Meta Keywords (if enabled)
It is the consequence of the previous action of “Enable meta keywords”. If you enable it above, you need to put the Meta keyword here.
If Custom Titles are Disabled, Choose the Auto Generation Method
It’s all about how your titles are generated.
This tab is basically the setup you would like your post title and blog name to be displayed on the SERP.
Define a Character to Separate Blog Name and Post Title
Look at the SERP carefully.
Now tell me, what did you notice? There is a character between the post title and the blog name, right? By default, it’s “|” in the Divi theme. If you want to change it, write that character here.
And when you make all the chance, you must click save changes which you’ll find below.
Single Post Page SEO
The option for single-post page SEO is pretty much the same as the homepage. The only difference is it is designed for customization and optimizing the setting of the blog posts.
For customization, you need to enable the custom field. For this, you need to select Preferences > Panels> Custom field. Look at the upper right corner; there are three dots.
When you click save and reload the custom field, you’ll get something like this….
Select the field you want to add. It works just like Gutenberg.
Index Page SEO
This has similar options like Homepage and single Page SEO. The only difference is this tab comes with fewer options.
As you can see, there are only 4 sub-tabs here-
- Enable canonical URLs.
- Enable meta descriptions.
- Choose title autogeneration method.
- Define a character to separate Blog Name and Post title.
#2 Manage Other Basic SEO with Rank Math
Rank Math is an excellent plugin for achieving the perfect SEO score. This tool is built-in suggestions based, so even a newbie SEO analyst can handle the SEO stuff of their website. First, you need to install the tool from the plugin section.
How? Let me show you……
Go to Dashboard>Plugin> Add new> Search Rank Math of the search box> Install>Activate the Rank Math. You need to do some basic setup and make it ready to work. Once you install the plugin, the blog section will look like this….
As you can see, there are 4 tabs to optimize your content.
- General
- Advance
- Schema
- Social
General Tab
In general, first, you have to edit the snippet box. This is to optimize the content for the SERP snippet.
It would help if you focused on the main keyword and other related kw. Rankmath will judge whether you did the basic SEO right or not based on what you put on the snippet box.
Advance Tab
As you can see, there are three sections on the Advance tab- Robots Meta, Advance Robot Meta, and Canonical URL.
Schema
At the age of Hummingbird and RankBrain, schema markup is more crucial than ever. It is also known as a Rich snippet that helps SERP to understand what the article is all about.
Rank Math also keeps this feature on their plugin. The pro version comes with some advanced schema options, however, free version has most of the necessary schema markup.
Social
Last but not least, the social tab allows you to preview and edit the thumbnail, title, and description of your social media post.
#3 Speed+ Other Optimization You Need to Take Care of
Take Care of the Site Architecture
Poor site architecture makes your website a maze. This applies to the DIVI site too. That’s why developing sound architecture is important. The key is to make the site intuitive and easy to navigate. Here are the best practice of website architecture-
- Use Breadcrumbs
- Follow a pillar-cluster internal linking model.
- Keep the URLs short and simple.
- Create an XML sitemap.
Ensure Quality Hosting
Having good hosting means you have a concrete basement. Believe it or not, hosting is related to everything- Uptime, storage, Bandwidth, security, and most importantly, speed. So make sure that you build the website on good hosting.
FURTHER READING: Best Divi Hosting Providers to Power Your Website
Speed Up Your Website
Nowadays, user experience is everything. And the main culprit of ruining the user experience is the slow page. That’s why taking care of speed is so important. So, how can you speed up the site?
- Use a CDN: CDN stands for Content Delivery Network that delivers cached static according to the user’s geographic location. As a result, the page load faster.
- Enable Static File Generation in Divi’s Theme Options: Divi recently launched Static CSS File Generation, by which you can minimize the CSS resources.
- Optimized the size of the Images: High-resolution images make the site look good but, unfortunately, slow down the site. So, optimize the image before publishing the content on your website.
- Take advantage of Third Party Caching: Caching doubles up the page load time. By using third-party caching, you can manage this issue. Here are my favorite 3rd party caching plugins:
- WP Rocket (Caching & Optimisation)
- W3 total cache (Caching)
- LiteSpeed Cache (Caching & Optimisation)
FURTHER READING: 11 Divi Speed Optimization Guide for Faster Websites
Start Thinking Mobile-First
As 60 % of total searches come from mobile now, it’s a must. The mobile-first approach means prioritizing the smallest screen first.
Master the Art of Content Optimization
SEO is not complete without content optimization. It is the practice to ensure that the page reaches its intended goal. This could be for rank in a search engine or to get conversions. How do I optimize Divi for SEO? Here are some fundamental practices of content optimization-
- Do kw research
- Avoiding Keyword Cannibalization
- Make site indexable
- Do the internal linking wisely
- Update the content regularly
- Ensure SSL certificate
- Establish EAT on your site
- Give Image Alt tag
- Scan and fix broken links
In a Nutshell…….
Like other WordPress sites, Divi Websites also need some basic SEO practices. After all, the end goal is the same for all, right?
To rank higher and boost up the conversion.
It’s not an ever-evolving field. The tips I shared above were basically for helping the site with Crawling, indexing, and Ranking. Hope this guide will help you in the long run.
Happy Optimizing!
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