How to Grow an Email List: 20+ Mastering Approach

Team DiviFlash

Updated: April 3, 2024
Table of Contents

Email lists are like gold mines for marketers and business owners. But having just a few emails won’t make your business a success. To really make it work, you’ve got to grow your email list first.

Plus, you cannot stick with the same lists year after year. To run your business, you need revenue and customers. 

That’s why we’ve listed here more than 20 proven ways to get a solution on how to grow your email list in the right way.

Let’s find them out.

Why You Should Grow Your Email List

Email is the most effective and cheapest form of online marketing. Any experienced person will choose an email list with over a thousand likes on social media!

A stat from McKinsey & Company says that email promotion is 40 times better than any other social media at getting customers.

However, here are some compelling reasons why people should grow their email lists –

Direct Engagement with Audience: Email lists allow you to engage directly with your audience without third-party platforms.

Increased Sales and Conversions: Targeting specific audience segments, delivering appropriate content, promotions, and more can boost conversion rates and revenues.

Ownership and Control: Unlike social media platforms, you own your email list, providing complete control over your audience and content.

Trust Building: Emails behave more personal and you can get to know your readers better. 

Email gives customers the feeling that they are in a private conversation. For this, they can have queries in this personal chat. And this easy process builds trust and connection.

Traffic and Growth: An email list helps to drive traffic to your website and nurture your leads to make your business grow.

Analytics and Insights: With the ability to track open rates, click-through rates, and engagement, you can refine your strategy based on actual data.

20+ Ways to Grow Your Email List

Grow Your Email List Using Email

1. Create Unique Email Copies

Personalized unique email performs way better than any other email template. Generally, people copy-paste from the internet to do things. But successful marketing always needs a cost.

Back in 2019, only 38% of retail, e-commerce, and services companies personalized their emails based on past sales. But now, a whopping 60% are doing it. 

That means companies are getting a great benefit from these personalized emails. Also, making unique emails with clear CTAs can help you get more people to sign up for your emails.

So if you want to win over your customers, craft emails that blend entertainment, info, and valuable resources. Give a personal touch to your mail and let the magic happen.

2. Email List Segmentation

Email list segmentation is considered one of the easiest marketing tactics, with a 51% success rate – a marketing report by Acecnd 2.

Email segmentation is the process where you have to break your email recipients into smaller, targeted groups. This can be based on age, location, and gender. Or you can segment your list by interests, such as sports, travel, or fashion.

These are not the fixed groups you can make. You are always welcome to make your own group and category according to your businesses and services. 

3. Include Incentives for Signing Up

Incentives are both working methods for the ‘Build’ and ‘Grow’ email lists. If you are not covered incentives on email list building, you can use it here to grow your list too.

According to DMA report, nearly 60% of blog email subscribers signed up due to receiving compelling incentives. 

Just do simple steps, and give your audience some exclusive reasons to join. It can be anything from discounts on your products or services to a free ebook or video course. However, you can try these several incentives –

  • Coupons code discounts
  • Free shipping, bonus gifts, rewards, or free white paper 
  • Early access for new products
  • Bonuses for referrals and VIP members
  • A webinar ticket, free contest participation, or giveaway.

4. Add a Sign-Up Button

Just imagine – Your potential customer may have liked your email, but you lost him because he/ she didn’t get a sign-up or subscribe button in your email.


So, it’s important to put a button on your email. You can also include a QR code, signup link, or sign-up page to continue. For self-branding, you can add your email signature too.

Grow Your Email List Using Social Media

5. Run Lead Generation Ads

Business owners have the opportunity to connect with a broad audience through social media. 

Platforms like Facebook, Instagram, LinkedIn, and Twitter – will give you enough leads through ads. No matter where your ads are on social media, they will redirect your users through the landing page.

However, Facebook Ads perform much better than others. You can target a custom audience who are really interested in your services or products and send ads according to their interest.

Enhance your Facebook Ads strategy with the AI ad generator to create compelling and tailored content, ensuring your messages resonate with a highly targeted custom audience.

6. Create Engaging Social Media Posts

You can also make fun daily or weekly social media posts to keep your audience updated. Because fun and engaging things always attract people.

However, the update can be anything like your own products, new arrival products, movies, memes, comedy, or else.

For example – Shah Rukh Khan uses Instagram for his film promotion and makes funny comments and replies to his fans. Google updates its new features or product launches through Instagram posts.

News channel CNN updates its news on its Facebook page in hours. Bill Gates shares his thoughts on LinkedIn on a daily basis.

7. Do Social Media Live

The social media ‘live’ option has opened up a whole new world of possibilities for your business. 

Live streams on Facebook, Instagram, LinkedIn, or YouTube allow you to engage with your audience in real-time. You can provide valuable content, host Q&A discussions, or share exclusive insights into your products or services during these sessions.

Moreover, live-streaming sessions foster a sense of community and interaction among your followers. Responding actively to comments and questions can build trust and relationships. As a result, your audience is more likely to subscribe to your email list to stay in touch.

8. Make Your Own Facebook Group

Facebook is a great way to connect with potential customers. Whether you’re new to business or old, consider creating a Facebook group. Many business owners are doing this to build a loyal community.

You can use this group for product marketing, product reviews, customer reviews, offering discounts, giveaways, compelling deals, and more. Keep the group open so that potential customers can enroll.

Once they have joined your group. The positive reviews will encourage them to subscribe to your email list. 

9. Create Compelling Social Media Stories

Make your business available on Facebook, Instagram, or YouTube and use the new trendy ‘Story’ option. These social media Stories are a fantastic way to keep your customers engaged and interested.

However, according to a recent survey, 57% of brands have discovered that Facebook Stories are particularly effective for promoting their products.

Creating a Story is simple. You can use images, gifs, or videos to make them. Just make them compelling and integrate your subscribe button or link on them. And take the opportunity to capture valuable email addresses from the audience.

Grow Your Email List Using Websites

10. Use Pop-up Email Signup Forms

If you want to grow your email list, consider this easy and quickest method ‘pop-up’. Because today’s pop-ups are highly targeted, contextual, well-timed, and strategized. 

However, the benefits of using pop-up is to encourage quick conversions and generate new leads in a short period.

You can use pop-ups in three ways: when someone enters, scrolls, or even tries to leave your website. Also, the pop-ups come in various styles like the ‘surprise box’, the ‘Lightbox’ style, the ‘Yes/No’ one, the ‘Floating bar’, and more. Our Divi popup plugin ensures that all types of pop-ups are possible.

Plus, you can use notifications pop-ups to display real-time purchase information. Nowadays, many companies use them to build trust with their customers.

11. Use Multiple Signup Forms

Having just one sign-up form for your email list is perfectly fine. But, when it’s time to grow an email list, it’s a good idea to create several sign-up forms. It’s one of the most common and effective ways to collect email addresses from your audiences.

There are various ways to display these sign-up forms. Use your website’s sidebar space using a sticky floating bar or a lightbox style, set action-based triggered pop-ups, or set a specific time to show forms and more.

Remember, the more opportunities you provide for people to sign up for your emails, the more likely they are to do so. So, don’t hesitate to use multiple sign-up forms to grow your email list.

12. Run Online Contests

Another easy way to get followers and subscribers is by running an online contest. It’s not necessary to give an expensive prize to the winner to make a successful contest. Our goal for this contest is to collect emails and make our product popular.

But to join the contest, users have to provide their email addresses on forms, share the posts through social media, and tag their friends. These simple steps can help us to grow our email list faster. 

You can also use tools like RafflePress, Gleam, Rafflecopter, and more to make your online contest process easy.

13. Make How-to Videos

How-to videos are a great way to connect with your audience and share valuable information. The video provides a brief overview of your product or service, its benefits, and uses, as well as other information.

Imagine you’re planning to create a website using Divi. You start a Google search and find numerous results, including videos and blog posts. But for a convenient solution, you’re more likely to choose how-to videos over blog posts.

How will you get leads?

Once people get used to your videos, they may naturally subscribe to receive updates. Or you can integrate a sign-up form before watching the video.

14. Guest Blogging

To make your business expand and grow your email list, collaborate with other businesses by offering guest blogging.

Write guest blog posts for their website and add a link to your email list signup. These posts can then be shared on social media, email marketing, and other channels for both your and the owner’s business websites.

But remember to create top-notch content that spreads your message far and wide. Additionally, considering compelling CTAs or links to your most successful guest posts can further boost your chances of turning visitors into loyal subscribers.

15. Affiliate Marketing

Growing your email list through affiliate marketing is a powerful strategy to consider. You have to team up with established businesses, and they will promote your products or services to their own audience.

But that’s not all. Affiliates don’t just promote your brand; they also encourage their audience to sign up for your email list in exchange for exclusive deals or valuable content. 

So, the beauty of this method is that it not only boosts your email list but also brings in subscribers who are genuinely interested in what you’re offering.

Plus, it’s an effective way to expand your reach and create a list of engaged potential customers who might become loyal clients in the future.

16. Make your Content Shareable

If you’d like more people to join your email list, make it easy for them to share your content. But first, you must make your content interesting and useful. 

For website sharing, you can add those social sharing buttons to your landing page, blog posts, video content, or product description. So that users can easily share content with just one click. Also, if your content is on social media, make it shareable. 

That’s how your content can reach their friends and networks too. And don’t forget to include a “Subscribe” button at the bottom, so people who get your emails can easily join your list.

17. Ask Website Visitors for Feedback

A visitor may engage with your site for many reasons like making a purchase, reading a blog post, or exploring your content and more. It means they are interested in your offerings.

So, here’s where you can make a clever move. Catch their attention with some feedback or survey forms. Ask them to share their thoughts and opinions in exchange for a discount, a freebie, or a chance to win something cool.

Grow Your Email List with a Traditional Way

18. Use Email Gamification

According to a survey by Webtribunal, gamified email marketing campaigns have 48% higher user engagement on average.

This means, when you are on to make your emails fun and interactive, you’re more likely to hold your consumers’ attention. This increased engagement can result in higher open rates, click-through rates, and conversions. Also helps you to acquire new customers.

However, you can build email gamification in many different ways. But before doing so, users have to access them with their email addresses. Here are some you can try –

  • Spin the Wheel: Let subscribers spin a virtual wheel for a chance to win discounts or prizes when they join your email list or engage with your content.
  • Slot Machine: Create a digital slot machine game where subscribers can pull the lever for a shot at exclusive offers, freebies, or special deals.
  • Wordle: Challenge your subscribers with a Wordle-style word puzzle in your emails, offering rewards for those who guess the right word or phrase.
  • Quiz: Design fun and quick quizzes related to your products or services. Subscribers can take the quiz, and based on their answers, you can provide tailored recommendations or rewards.
  • Puzzle: Include a simple puzzle, like a crossword or Sudoku, in your emails. Subscribers can solve it for a chance to win prizes or access exclusive content.
  • Scratch Cards: Send scratch cards virtually via email. Subscribers can “scratch” to reveal discounts, freebies, or other surprises.

19. Host Online Workshops and Webinars

Live presentations are way better than other tactics. Because people love to be engaged. And here, online workshops and webinars come into play.

When people interact with you across the country, they observe you and your business and begin to trust you. And these trusts will earn you thousands of emails.

Plus, hosting online workshops and webinars helps you know your audience better. You understand what makes them tick, what questions they have, and what challenges they’re facing. It’s like having an insider’s view of their world.

20. Collect Emails at Meetups and Fairs

Meetups and trade events are now very effective at gathering email addresses. These also help you create a standalone loyal community base.

For instance, you might have heard of WordCamp, a global conference organized by WordPress. There are also SaaS meetups, career counseling sessions, IT fairs, job fairs, and more.

All you need to do is set up an attractive booth and have some fun games, quizzes, giveaways, or anything that grabs people’s attention. Before they dive into the fun stuff, invite them to fill out a subscription form. It’s a simple way to grow your email list while engaging with your audience.

Ready to Fly?

Why wait when you’ve got a list of 20+ proven strategies to make growing your email list easier?

These techniques are an excellent way to communicate with your customers and subscribers. In order to grow your email revenue, they are indispensable.

Try them out, nurture them, and let us know which ends with great results!

Team DiviFlash

At DiviFlash, we are more than just a team – we are a collective of Dev Experts, Word Artists, Design Virtuosos, and Marketing Maestros, all united by our profound expertise in Divi and WordPress. Our mission is to provide you with accurate, insightful, and in-depth content aimed at enriching your understanding of Divi, WordPress, and the art of web design.


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