75 Important Website Statistics of 2024 Everyone Should Know

75 Important Website Statistics of 2024 Everyone Should Know

The first website in the world was launched on August 6, 1991. Fast forward to 2024, there are approximately 1.13 billion websites worldwide, with around 252,000 new sites created daily.

As websites and online presence become increasingly important for both individuals and businesses, staying informed about the latest data can give you a competitive edge.

In this article, we have gathered a list of 75 website statistics to help you understand the current industry trends and make informed decisions for your digital strategy.

Let’s get started. 

Top Website Statistics

Let’s start with some of the top website statistics that highlight the importance and popularity of websites today.

1. As of 2024, there are approximately 1.1 billion websites on the internet, with around 193.5 million active sites, making up about 18% of the total. (Siteefy)
2. Every three seconds, a new website goes live, meaning that by the time you’ve finished reading this article, over 2,000 websites will have been created. (Siteefy)
3. Every minute, 175 new websites are launched, totaling approximately 252,000 new websites each day. (Siteefy)
4. The World Wide Web Size Project estimates that approximately 50 billion web pages are indexed by Google. (Siteefy)
5. 72% of small businesses have a website, while 28% do not. (LawnStarter)
6. The leading website builders are Wix, holding a market share of 31.05%, followed by Squarespace at 18.92%, and Shopify at 13.34%. (MyCodelessWebsite)

Website Traffic and Visitor Statistics

High traffic can indicate effective marketing strategies and content relevance, while visitor statistics help assess audience engagement. By analyzing the website user statistics below, businesses can make informed decisions to enhance their online presence and drive conversions.

1. According to the most recent statistics, there are approximately 5.18 billion Internet users, making up around 65% of the global population. (Siteefy)
2. 21% of business owners indicate that they face challenges related to low website traffic. (Forbes)
3. Google drives 91.54% of global online traffic, making its influence on digital strategies unmistakable. (Semrush)
4. Google ranks as the most visited website, attracting 131.2 billion visitors. YouTube follows in second place with over 71.4 billion visits, while Facebook comes in third with 13 billion users. (Exploding Topics)

Average website monthly traffic statistics. 

5. The average time spent on a page view is between 52 and 54 seconds. (Agency Analytics)
6. Users spent an average of 88% more time on websites featuring video content than on those without it. (Forbes)
7. More than 60% of website traffic originates from mobile devices. (Exploding Topics)

Website Performance and Speed Statistics

Faster-loading websites tend to have lower bounce rates and higher conversion rates, making performance a vital factor for online success. These statistics are essential because they directly impact user experience, engagement, and search engine rankings. 

1. Nearly 43% of small businesses plan to invest in enhancing their website’s performance. (Tech Report)
2. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, with a 2-second delay potentially increasing abandonment rates to 87%. (Hobo)
3. Slow-loading websites lead to an annual loss of $2.6 billion in sales for businesses. (Invision)
4. 83% of online users anticipate that websites will load in three seconds or less. (WebFX)
5. Google.com has an average website load speed of just 0.77 seconds. (Reboot)
6. The average page speed for sites on the first page of Google search results is 1.65 seconds. (Backlinko)

Website Engagement and Conversion Statistics

Let’s explore some essential metrics related to user engagement and conversion rates. This section will help you to identify trends, and measure the effectiveness of your marketing strategies.

1. The average click-through rate across all industries is 6.64%. (Dataflo)
2. E-commerce websites typically have a conversion rate of 1.84% to 3.71%. In contrast, B2B websites usually see higher conversion rates, ranging from 2.35% to 4.31%. (Geckoboard)
3. People spend an average of 6 minutes on pages with video, compared to 4.3 minutes on pages without video. (Wistia)
4. Conversions can drop by as much as 95% if a webpage is cluttered or has too many elements. (Crucible)
5. An average user forms an impression of a website in just 0.5 seconds. (Google Research)
6. 86% of visitors prefer to find product and service details directly on a website’s homepage. (Bloggingwizard)
7. Users’ first impressions of businesses are 94% influenced by design. (CXL)

If you want to know more about website design statistics check this article.  

Website Security and Downtime Statistics

Security and downtime are two essential factors for any website. A secure site fosters user trust, while zero downtime enhances credibility. These statistics highlight the extent and seriousness of the threats your website faces.

1. Statista survey reveals that nearly 40% (37%) of internet users express concerns about how companies may utilize their online data, leading 41% to reject website cookies. In contrast, fewer than 30% (30%) feel comfortable with apps tracking their real-world activities. (Statista)
2. According to SiteLock’s analysis of 7 million websites, the average site faces 94 attacks daily and is visited by bots about 2,608 times a week. (SiteLock)
3. About 12.8 million websites worldwide are infected with malware. (SiteLock)
4. The global average cost of a data breach in 2024 is $4.88 million, a 10% increase from last year and the highest ever recorded. (IBM)
5. 95% of cybersecurity breaches are attributed to human error. (World Economic Forum)
6. 40% of cyber attacks target small business websites. (Crucible)
7. 44% of firms report that hourly downtime costs exceed $1 million to over $5 million. Additionally, 91% of organizations report that one hour of downtime for critical servers and applications costs over $300,000 in lost business, productivity, and recovery efforts. (Tech Channel)

Mobile Website Statistics

Do you know, that mobile make up 58.21% of global internet traffic? Here’s more like this, 

1. Almost 24% of the top million websites in the world aren’t mobile-friendly. (Siteefy)
2. 74% of people are more likely to return to a site that is easy to use on mobile devices or mobile-friendly. (WebFX)
3. 73% of users report that they’ve experienced a mobile website that was too slow to load. (Neil Patel)
4. Users are 67% more likely to make a purchase when the website is optimized for mobile devices. (WebFX)

eCommerce Website Statistics

As of 2024, there are 26.6 million eCommerce sites worldwide, up 3.83% from last year, averaging 2,685 new sites launched daily. Here are more statistics to illustrate the evolution of eCommerce.

1. There are over 26.5 million eCommerce websites worldwide. From 2019 to 2023, the total surged from 9.2 million to 26.5 million, marking a remarkable 204% growth in 2021 alone. (Doofinder)
2. In 2023, the global retail e-commerce market was valued at approximately USD 5,858.04 billion, with a projected compound annual growth rate (CAGR) of 11.6% anticipated from 2024 to 2030. (Grand View Research)
3. As of 2024, there are 2.71 billion online shoppers worldwide, accounting for 33% of the global population. This represents a 2.7% increase compared to the previous year. (Sellers Commerce)
4. From 2004 to 2023, Amazon’s net revenue from e-commerce and services grew significantly, reaching nearly $576 billion in the last reported year, up from $514 billion in 2022. (Statista)
5. Shopify is the leading eCommerce website builder, holding a 26% market share. (BuiltWith)

Website SEO and Optimization Statistics

SEO should always be a priority for any website, as it boosts visibility and increases conversions and sales. These statistics offer insight into the current industry landscape and potential future changes.

1. SEO brings in over 1,000% more traffic than organic social media. (BrightEdge)
2. Almost 93% of global web traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
3. As of July 2023, Bing held 10.51% of the global desktop search market, while Google led with about 81.95%. Yahoo’s share was 2.67%. Also, Google holds nearly 94% of the mobile search market share. (Statista)
4. Only 29% of marketers use SEO tactics on their websites and blogs to attract and convert leads. (HubSpot)
5. 67.5% of screen reader users said they use headings to navigate web pages. (WebAIM)
6. The top organic result on Google’s SERP has an average click-through rate (CTR) of 27.6%, while the second position has a CTR of 15.8%. (Semrush)

Website Hosting, Platform, and Browser Statistics

This section focuses on the technical aspects of websites, including the hosting, platform used, and browser distribution.

1. Web Hosting revenue is expected to hit $159.90 billion in 2024, with an annual growth rate (CAGR 2024-2029) of 17.35%, reaching $355.80 billion by 2029. (Statista)
2. AWS is the biggest hosting provider, holding 5.5% of the market. (W3Tech)
3. GoDaddy has registered 84 million domains and supports over 20 million customers. (GoDaddy)
4. PHP is used by 75.8% of all websites as their server-side programming language. (W3Tech)
5. WordPress powers 62.5% of all known websites that use a content management system, which accounts for 43.4% of all websites overall. (W3Techs)
6. According to current data, WordPress powers approximately 36.28% of the top 1 million websites globally. (BuiltWith)
7. Elementor powers 25.8% of all WordPress websites, closely followed by WooCommerce at 21.1% and WPBakery at 10.4%. (W3Techs)

8. WordPress powers over 835 million websites, and with more than 2 million downloads each year. (Barn2)
9. Google Chrome holds 65.29% of the browser market share. With 5.3 billion active internet users monthly, an estimated 3.46 billion people use Chrome worldwide. (Backlinko)
10. Safari holds 18.56% of the browser market, with about 984 million users. It accounts for 24.71% of mobile browsers globally, reflecting Apple’s 28.83% share of the smartphone market. (Backlinko)

Website Revenue and Growth Statistics

This section focuses on metrics that measure financial performance and growth. Particularly effective for website monetization strategies and identifying opportunities for revenue growth. 

1. The Global Web Design industry was valued at USD 58.5 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030. (Cognitive Market Research)
2. Currently, 29% of all business activities are conducted online, with an annual growth rate of 4.1% between 2019 and 2024. (IBISWorld)

Website Accessibility and Localization Statistics

As more people worldwide enter business, organizations are working to make websites accessible and localized for everyone. These stats highlight the importance of this effort.

1. As of January 2024, English was the most popular language on the web, making up almost 59% of websites. Russian was second at 5.3%, and Spanish was third at 4.3%. (Statista)
2. 55% of global consumers would only purchase from websites that provide product information in their own language.
3. Almost 75% of consumers said they are more likely to buy a product if the information is in their native language. (ChatLingual)
4. Localizing your website can increase search traffic by 47%, boost visits by 70%, and raise conversion rates by 20%. (Motion Point)
5. Out of one million home pages, 56,791,260 accessibility errors were found, averaging 56.8 errors per page. (WebAIM)
6. 96.3% of home pages showed WCAG 2 (Web Content Accessibility Guidelines) compliance failures. (WebAIM)
7. 90% of websites are not accessible to people with disabilities who use assistive technology. (AbilityNet)

Website User Experience Statistics

User experience is about every interaction between users and businesses. A good experience helps you outshine competitors, so keep up with these UX metrics and trends.

1. 88% of online shoppers are unlikely to return to a site after a bad experience, and 89% will choose a competitor instead. (Linearity)
2. 60% of shoppers leave their purchases because of a bad website experience, which costs e-commerce businesses billions. (PR Newswire) 
3. Users spend about 5.59 seconds reading a website’s text. (CXL)
4. A survey found that 94% of online users believe easy navigation is the most important feature of a website. (Clutch)
5. Across all industries, the average bounce rate is between 41% and 55%. (DataBox)
6. 61% of people say they’ll leave a site if they can’t find what they’re looking for in about 5 seconds. (Forbes)
7. On average, pop-ups convert 3.09% of viewers, with the best ones converting up to 9.28%. (BDOW)

Bonus: General Website Statistics

Here are some bonus statistics for websites you must not ignore. 

1. As of January 2024, mobile phones accounted for 58.67% of all web traffic. (Statista)

2. As of July 2024, approximately 5.45 billion people, representing 67.1% of the world’s population, were actively using the internet. (Statista)
3. China dominates the global internet landscape, with approximately 1.05 billion users. This means nearly three-quarters of the population (74.36%) are online. (Exploding Topics)
4. As of July 2024, Northern Europe led the world in internet penetration, with over 97.5% of its population online. Northern America was close behind, with a rate of 96.9%. Globally, the average internet penetration stood at approximately 67.1%. (Statista)

Conclusion

That’s a wrap on our latest website statistics.

As we look ahead, using these statistics on websites will help you navigate the changing online landscape and take advantage of new opportunities for success.

Want more statistics like this? Stay tuned and follow our blog!