18 Popup Statistics That Will Change Your Mind

Team DiviFlash

Updated: January 13, 2025
Table of Contents

As internet users, we have all seen popups on different websites. To be honest, popups can be pretty annoying; they come out of nowhere when you are trying to read something or scrolling.

However, you would be surprised to know that popups can be super useful if they are used in the right place at the right time. Don’t believe us? Well, here are 18 popup statistics to prove our point.   

01. The average conversion rate of popups is 4.01% in 2024. 

In 2023, it was 3.8%, which means the average conversion rate of popups has increased by 0.21 percentage points in 2024 compared to 2023.

Also, to put it into perspective, the average conversion rate of Google Ads is 4.8% in 2024.

02. On-click Popups have the best conversion rate compared to other types of popups.

The average conversion rates for different types of popups are:

  • On-landing popups: 4.37%
  • On-exit popups: 1.96%
  • On-scroll popups: 2.46%
  • On-click popups: 22.65%
  • On custom event popups: 11.46%

Popups that appear on click have the highest conversion rate, as users are often more interested in the offer when they click a button.

03. Popups with images tend to have a higher conversion rate than those without.

Popups with images converted 4.74% of visitors, while those without images had a lower conversion rate of 2.55%. This proves how adding visuals to your popups can make a big difference in attracting attention and encouraging visitors to take action. It’s a simple way to improve your website’s effectiveness and boost conversions. 

04. Offering discounts in popups leads to a 123% increase in signups compared to not offering discounts.

A recent study found that popups without discounts have a conversion rate of 3.82%, while those offering discounts achieve a rate of 8.53%.

05. Popups have a higher conversion rate on mobile devices than desktops. 

The average popup conversion rate for desktops is 3.74% and for mobile devices, it’s 4.27%.

06. A/B testing different popup designs and content can boost conversions by as much as 57%. 

A study shows that companies using A/B testing for popups achieve a 5.34% conversion rate, compared to just 3.4% without it.

07. Including an extra step in the popup leads to a 43% increase in conversions. 

Adding a step to a popup means including an extra action for the user to complete, like answering a question, selecting an option, or entering more information before moving forward.

Traditional one-step popups usually convert around 3.18% of visitors, but adding another step can significantly increase the rate to 4.55%.

08. The more fields a popup has, the lower its conversion rate tends to be.

Statistically, popups with a single field have the highest conversion rate at 4.4%, while those with two fields see the lowest rate at 2.85%. However, popups with three fields achieve a 3.98% conversion rate, four fields have a 3.87% rate, and five fields drop to 3.36%. 

09. Adding a countdown to a popup boosted the conversion rate by 41%.

Popups with countdowns converted 5.91%, compared to 3.99% without them.

Countdown popups work well because they create urgency, encouraging users to act fast for the best deals. This tactic is particularly effective during limited-time sales, Black Friday campaigns, and other short-term offers.

10. Spin-to-win popups have a higher conversion rate than traditional popups. 

Spin-to-win popups (also known as wheel popups) typically convert up to 9.95% of website visitors.

Businesses usually apply spin popups for product giveaways and contests, though sometimes they use them to collect email addresses. These popups are most effective for time-sensitive offers.

11. Personalized popups improve the conversion rate by 49%.

Personalized popups have a conversion rate of 5.75%.

Personalizing the popup or targeting the customer with custom properties, like the value of their shopping cart, means personalizing the popup or offer based on specific customer information. 

For example, showing a special discount or offer based on the total amount in the cart can increase conversions by 49%, encouraging the customer to complete their purchase.

12. Popups placed in the “center-right” position resulted in the highest conversion rate.

The “center-right” position achieved the highest conversion rate, converting 6.40% of visitors. The “top left” position had the second-highest rate at 5.07%.

13. The best time to display popups is within the first 5 seconds.

This comes as a surprise to us as this is not ideal for the best user experience. Popups displayed in the first 5 seconds have a 4.25% conversion rate. The conversion rate is decent up to 60 seconds but drops significantly after. 

14. Adding opt-out buttons can boost popup click-through rates by 14.34%.

Including opt-out buttons in popups allows users to easily close them if they’re not interested. However, you can be creative and use the FOMO principle to increase the click-through rate. 

15. Modal popups can increase email signups by up to 75.95% compared to slide-ins.

This is because modal popups appear at the center of the screen so it can easily grab the attention of the users compared to popups that appear in a corner of the screen.

16. Adding consent checkboxes to your popups can reduce conversion rates by up to 25.82%.

Laws like GDPR and PIPEDA require websites to obtain user consent for newsletter signups, often via a consent checkbox or double opt-in. However, adding a mandatory consent checkbox can reduce conversion rates, as it adds friction. Tests showed a 25.82% decrease in email signups when a consent checkbox was added.

17. Exit-intent popups can retain up to 15% of visitors.

Exit-intent popups help retain customers by offering last-minute discounts. They can convert 7% of visitors into email subscribers and recover abandoned sales.

18. Popups that are placed in the 35-50% of the scroll depth perform the best.

According to a study by Drip, the minimum effective scroll depth is 10%, while 80% is the maximum. But in both cases, the conversion rate is too low, respectively 1.99% and 1.62%. However, the sweet spot is 35-50% where the conversion rate is the highest (2.5-3.35%).

FAQs

Are popups effective?

Yes, popups are effective for capturing attention, driving conversions, and collecting leads when used strategically. However, overly frequent or poorly timed pop-ups can frustrate users and harm the overall user experience.

What are the disadvantages of popups?

The disadvantages of popups are that they can disrupt the user experience, leading to frustration or annoyance, especially if they appear too frequently or at inappropriate times. They may increase bounce rates as users leave websites to avoid intrusive ads. 

What is a good popup conversion rate?

A good popup conversion rate is between 3-5%, depending on the industry and target audience. However, pop-ups with relevant offers and well-timed displays can achieve rates above 11%. 

What is a good popup size?

A good pop-up size is typically between 500×300 pixels and 800×600 pixels, depending on the device and content. It should be large enough to display information clearly but not so big that it covers the entire screen or disrupts the user experience.

What is the best time delay for popups?

The best time delay for popups typically ranges from 5 to 10 seconds after a visitor lands on a page. This allows users to engage with the content before being interrupted, increasing the chances of interaction with the popup.

Choose Smart Strategies for Using Pop-Ups

So, from all these amazing popup statistics, one thing is certain: you cannot mindlessly use popups however you like. You have to choose the right type of popup with the right kind of trigger for the right kind of audience. 

Now, to implement all the right criteria, you will need a popup that offers a high level of flexibility and customization options.

If you are a Divi user, you are in luck because DiviFlash offers the best Divi popup plugin that has everything you need to customize your popup and increase your conversion rate.

Team DiviFlash

At DiviFlash, we are more than just a team – we are a collective of Dev Experts, Word Artists, Design Virtuosos, and Marketing Maestros, all united by our profound expertise in Divi and WordPress. Our mission is to provide you with accurate, insightful, and in-depth content aimed at enriching your understanding of Divi, WordPress, and the art of web design.

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