Top Pricing Table Examples You Can Take Inspiration From

In this guide, you will discover a wide variety of pricing table layout styles and real-world use cases. We will also show you best practices to create a pricing table that drives conversions.

Some of the Best Pricing Table Examples

Here are some of the highest-performing pricing table examples that deliver value and drive conversions:

1. Feature-First Pricing Table Template

Feature-first is one of the most common pricing table designs that puts the spotlight on the core features of each plan. This layout helps users quickly understand what each plan offers by focusing on the functionalities rather than just the price.

Feature-First Pricing Table is Best for

This layout is best for product or service sites. The main goal of this pricing table layout is to help users instantly identify the value of each plan’s top features.

Design Tips for Feature-First Pricing Table

• Use bullet points or checkmarks to keep descriptions concise.
• Only highlight the most important features on each plan.
• Add tooltip or hover-over text to explain features without cluttering the table.

2. Multicolor Pricing Table Template

Multicolor design is a visually engaging layout that uses distinct colors to differentiate each pricing plan. It’s one of the trending designs that draws visitor’s attention and creates a visual separation between tiers.

Multicolor Pricing Table is Best for

Any online business owner who wants to highlight their pricing plans with different visuals. It’s perfect for SaaS platforms, design-focused brands, eCommerce stores, marketing agencies, and more.

Design Tips for Multicolor Pricing Tables

• Use a distinct and complementary color to each pricing tier.
• Ensure good contrast between text and background colors.
• Use a slightly different shade or a bolder version of the color for the “recommended” or “most popular” plan.
• Use badges or ribbons to draw attention to featured plans.

3. Two Plans Pricing Table Template

Two Plans Pricing Table offers a simple layout with just two clear options, something like Basic vs. Advanced. This design helps users make quick decisions by comparing both plans with pricing and each one’s offerings.

Two Plans Pricing Table is Best for

This pricing table layout will be perfect for any online based business that only has two pricing plans. 

Design Tips for Two Plans Pricing Tables

• Highlight the key differences between the two plans to justify pricing.
• Make each call-to-action (CTA) different to guide users clearly.
• Display both plans side by side to support visual comparison.
• Highlight the recommended plan using a standout color or interactive feature.

4. Feature Comparison Table Template

The feature comparison table is all about listing key features and attributes of pricing plans. It helps potential customers to make an informed decision by visualizing the differences and similarities between options.

Feature Comparison Table is Best for

This type of pricing tables are best suited for products or services with a lot of or complex features, for example web hosting.

Design Tips for Feature Comparison Table

• Provide a brief summary of key inclusions at the top of each plan column.
• Use subtle background or bold text to draw attention.
• Use symbols or icons instead of text for yes/no to reduce noise.

5. Free vs Paid Table Template

It’s obvious that a free vs pro table is most effective for online businesses offering both free and paid services. The main goal of this table is to highlight the differences between the two plans and convert free users into paying customers.

Free vs Paid Table is Best for

Free vs paid pricing table design is good for products or services that offer both free and  paid plans. This type of table is most common in the SaaS and app industry.

Design Tips for Free vs Paid Table

• Be sure to differentiate free vs. paid features.
• Emphasize the value of upgrading with highlighted benefits.
• Make the “Upgrade Now” or “Go Premium” button highly visible.

6. Minimal Pricing Table Template

Minimal pricing tables offer a clean design that emphasizes simplicity. They feature plenty of white space and include only essential information. The main goal is to make the decision process easy.

Minimal Pricing Table is Best for

This type of table layout is useful for online businesses that want to keep their pricing pages distraction-free.

Design Tips for Minimal Pricing Table

• Use generous whitespace around elements to create a sense of openness.
• Only include the most critical information and CTAs in the table.
• Keep text color and size concise.

7. Pricing Table with Toggle Template

The purpose of a toggle-based pricing table is to allow users to easily switch between different billing options, such as monthly and yearly plans. It’s useful when you want to present all your pricing plans without creating separate tables.

Pricing Table with Toggle is Best for

If your business has multiple billing cycles, like monthly and yearly plans, a toggle layout will be the best option. It will allow users to switch between options and see the differences instantly without leaving the page.

Design Tips for Pricing Table with Toggle

• Include an interactive toggle button to switch between pricing modes.
• Show the savings for the longer billing cycle.

8. Single Plan Focused Pricing Table Template

When your pricing table has multiple plans but you only want to draw attention to one option, this layout format is for you. Such pricing tables usually have multiple plans with a highlighted or featured plan to guide user choice.

Single Focus Pricing Table is Best for

This layout is perfect for highlighting one main plan and boosting conversions toward that specific plan.

Design Tips for Single Focus Pricing Table

• Use different size, color, or placement to make the focus plan stand out.
• Present a clear price and detailed benefits.

9. Icon Pricing Table Template

If you want to create a table that will be less text-heavy, you should try this  layout format. Inside these type tables, you will see visuals like icons that visually represent features and make the table easier to scan.

Icon Pricing Table is Best for

Go for this layout when you want to create a pricing table where icons visually represent each plan’s benefits or features.

Design Tips for Icon Pricing Table

• Use a consistent style, size, and color for all icons.
• Ensure icons are easy to understand and represent each plan.

10. Card-based Pricing Table Template

A card-based pricing table is a layout style where each pricing plan is presented inside its own “card”. These cards are usually separated by borders to create a clear distinction between plans. This design makes it easy to compare, and navigate different options.

Card-based Pricing Table is Best for

Card-based pricing tables are best for online businesses who want an organized table to showcase multiple pricing plans side by side.

Design Tips for Card-based Pricing Table

• Use subtle shadows, borders, or background colors to define each card.
• Use typography and spacing to create a clear hierarchy of information.
• Ensure responsive design for mobile viewing.

Different Industries’ Pricing table Examples

Here we have listed some real-world examples from various industries to inspire your pricing table design:

Trello

Trello is one of the most popular visual project management tools, used by millions. This SaaS tool offers 4 pricing plans, all clearly listed on its pricing page. The table is well-organized with pricing, features, CTAs, and clear visual separation.

Shopify

Shopify’s pricing table offers four clear plans for businesses of all sizes. Each plan highlights standout features and pricing. The layout includes a ribbon for the most popular plan and a toggle option to switch between monthly and annual billing.

Mailchimp

Mailchimp is one of the leading email marketing services that comes with a unique pricing plan layout. This table layout doesn’t have side-by-side plans and instead lists two plans vertically. Moreover, users can check the pricing of each plan based on the number of contacts and email sends.

How to Create Your Own Pricing Table?

Now that you have seen layout ideas and real-world examples, you may want to create a great one for your website. Here is what you can follow to do so:

• Define Your Pricing Strategy: Start by outlining your pricing model and plan tiers. You have to decide if you need a feature-first, multicolor or toggle based layout. Remember, your strategy should align with your goals and customer needs.
• Select the Right Tool: Choosing the right tool is the most crucial part. With Gutenberg’s table block, you can create basic tables. But for advanced tables on WordPress, use RioVizual. If you’re using the Divi theme, go for DiviFlash. (Check out how to create pricing table in Divi.)
• Keep It Clear and Scannable: No matter which pricing table layout you choose, always try to organize information logically. That means maintaining hierarchy, listing key features at the top, using bullet points, and avoiding unnecessary text or elements.
• Make the CTA Stand Out: Your call-to-action buttons should be prominent and inviting. Use contrasting colors and action-oriented text like “Buy Now” to guide users toward conversion.

Closing Thoughts

We tried to make this article a complete guide to help you understand different pricing table styles and best use cases of each. We also included real-world examples of popular brands to give you inspiration.

Now you should have the clarity to design a pricing table that attracts attention and encourages users to take action. Just use the right tool and then follow the best practices to build a pricing table for your site.

However, if you still have any questions or want to know more about pricing table layouts, types, styles or anything, feel free to comment. We will be more than happy to help you.

FAQs about Pricing Table Design Examples

• What Makes a Good Pricing Table?

There’s no fixed strategy or set rule that defines a good pricing table. But you should follow some basics like including key features, adding toggles if necessary, and keeping the table clean and clutter-free. If you’re unsure which layout works best, analyze your competitors or run A/B tests.

• How Many Pricing Plans Should I Show?

It’s a good practice to show 2 to 3 plans in a pricing table. But if your business offers more than 3 plans or has different billing cycles, it’s best to use a toggle-based template to keep things organized and easy to navigate.

• What Common Mistakes to Avoid While Creating a Pricing Table?

There are so many common mistakes that can confuse visitors or hurt conversions, some of which are:

• Overloading with too much information
• Not highlighting the recommended plan
• Confusing or hidden pricing details
• Lack of clear CTAs (e.g. “Buy Now”, “Start Free Trial”)
• Poor mobile responsiveness