Since its launch, WooCommerce has transformed the e-commerce landscape, powering millions of online stores worldwide.
But is it the right platform for your business? How are industry experts leveraging it?
To help you find the answers, we’ve compiled a list of insightful WooCommerce statistics that will give you a deeper understanding of the platform.
Key WooCommerce Statistics
As of December 2024, WooCommerce is powering 4,748,170 websites globally. (Store Leads)
By the end of 2024, there will be almost 5 million WooCommerce stores, marking a significant growth of almost 9% compared to the previous year.
One in every five websites built on WordPress uses the WooCommerce plugin. (Meetanshi)
WordPress powers nearly 2 out of every 5 websites on the internet, which means 1 in every 15 websites on the internet uses WooCommerce.
WooCommerce powers 34% of all online stores worldwide. (AfterShip)
Among the top 10,000 websites, 240 are WooCommerce stores, making up 2.4%. In the top 100,000, there are 2,890 WooCommerce stores (2.89%), and in the top 1 million, the number rises to 29,636 (2.96%).
27.7% of WooCommerce stores offer fewer than 10 different products. (Store Leads)
The majority of WooCommerce stores (1,312,882) offer between 1 and 9 products. In contrast, only 88,112 stores feature more than a thousand products.
The WooCommerce plugin is available in 67 different languages. (Colorlib)
This widespread language support has contributed to WooCommerce’s global popularity.
The average lifespan of a WooCommerce store is 4 years. (Metorik)
This indicates that merchants typically find success with WooCommerce, as the average store age is relatively high.
The average conversion rate for WooCommerce stores is 2.3%. (Metorik)
However, this figure can vary depending on the industry, as it represents the average across all sectors.
The average refund rate for WooCommerce stores is 2.8%. (Metorik)
This is a relatively low refund rate, which is great news for WooCommerce store owners. It suggests that most customers are satisfied with their purchases.
On average, it takes 172 days for a WooCommerce store to receive its first 100 orders. (Metorik)
Stores that have reached the million-order milestone took over 6 years to achieve it, and fewer than 1% of all stores have reached this accomplishment.
The average growth rate for a WooCommerce store is 8.9%. (Putler)
This means that if you follow the right strategies, you’re likely to see success with a WooCommerce store.
WooCommerce stores have an average bounce rate of 53.1%. (Metorik)
This statistic suggests that many WooCommerce stores may lack user-friendly design or optimization for a seamless user experience.
The average order value of WooCommerce stores is $122. (Metorik)
The average order value for new customers is $113, while for returning customers, it is $107.
WooCommerce Usage Statistics
The United States hosts the highest number of WooCommerce stores. (Store Leads)
The United States accounts for 9.4% of all WooCommerce stores, followed by the United Kingdom with 3.8%, India with 2.6%, and Italy with 2.4%.
The home and garden niche is the most popular category for WooCommerce stores. (Store Leads)
5.3% of all WooCommerce stores focus on home and garden products, with clothing coming in a close second at 5.1%.
In the past three months, 21,384 people have migrated to WooCommerce from other e-commerce platforms. (Store Leads)
Of these websites, 7,215 sites transitioned from Shopify, and 5,071 sites moved from Custom Cart.
During the same period, WooCommerce lost 18,681 customers to other platforms. (Store Leads)
Shopify captured the majority of these websites, accounting for 8,506 websites, while Custom Cart secured 5,511.
Facebook is used by 37.5% of WooCommerce store owners to promote their businesses. (Store Leads)
A total of 1,797,413 WooCommerce stores have a Facebook page, and 51,766 of them also maintain a Facebook group.
Instagram is also highly popular among WooCommerce store owners, with 36.9% actively using the platform.
UPS is the preferred shipping carrier among WooCommerce users. (Store Leads)
UPS is used by 2.3% of all WooCommerce stores, while FedEx and USPS follow closely, each with 2.1% usage.
The most widely used WooCommerce version is 8.9. (Metorik)
41% of WooCommerce stores are using the latest version, while only 8% are on version 7.
Stripe is the most popular payment gateway for WooCommerce stores. (Metorik)
48% of WooCommerce stores use Stripe, while 28% use PayPal Payments.
WooCommerce Financial Statistics
The average yearly revenue of a WooCommerce store is $381,000. (Putler)
The top 10% of WooCommerce stores generate over $1.6 million annually, while the bottom 10% earn around $3,100 per year. The majority of stores make approximately $25,000 annually.
In 2020, WooCommerce stores generated over $20 billion in revenue. (Meetanshi)
In 2019, WooCommerce-powered stores generated $11.8 billion in revenue, nearly doubling to over $20 billion in 2020.
The total annual revenue generated by WooCommerce exceeds the GDP of some countries. (Tech Report)
For example, in 2019, WooCommerce generated $11.8 billion in revenue, which was more than the total GDP of countries like Pakistan, Nigeria, and several others.
66% of all WooCommerce orders offer free shipping. (Metorik)
This suggests that offering free shipping can encourage more people to purchase your product.
The average shipping cost for a WooCommerce order is $17. (Metorik)
By offering affordable or free shipping, you can attract more customers and improve your chances of making a sale.
All WooCommerce stores together generate $40.23 trillion in monthly sales. (AfterShip)
This accounts for nearly 9% of all revenue generated by e-commerce stores. While WooCommerce holds the largest market share, Custom Cart generates more than 50% of the total monthly revenue.
WooCommerce stores see the highest sales in December, with a 16% increase compared to the average month. (Metorik)
On the other hand, January is the slowest month for sales, with stores typically seeing a 15% decrease in revenue compared to the average.
During Black Friday, WooCommerce stores experience a 70% boost in daily sales. (Metorik)
The increase in sales is driven by the sales and promotions offered by merchants. With a vast number of discounted deals, sales rise across all industries during this period.
WooCommerce stores generate more sales on weekends than on weekdays. (Metorik)
On the weekends, WooCommerce stores see a 28% increase in sales compared to the weekdays.
More than half of WooCommerce’s revenue is generated from the United States. (BlogOnYourOwn)
The United States accounts for 55% of all the revenue generated by WooCommerce.
Approximately 26% of all revenue generated by WooCommerce stores comes from digital products. (Metorik)
In addition, 12% of the total revenue comes from memberships and subscriptions.
On average, WooCommerce stores support 2.8 different currencies. (Metorik)
This means that the majority of WooCommerce stores offer multicurrency options, allowing customers to shop in a variety of currencies. By supporting multiple currencies, these stores can cater to a broader, more global audience, enhancing the shopping experience for international customers and potentially boosting sales.
The average value of abandoned carts in WooCommerce stores is $156. (Metorik)
That’s why larger stores implement specific strategies to recover abandoned carts and convert them into actual sales.
WooCommerce Customer Statistics
On average, a WooCommerce store has 320 customers. (Metorik)
However, the median number of customers per WooCommerce store is 92, indicating that while many stores have a relatively small customer base, there are also larger stores that skew the average.
58% of customers from WooCommerce stores make only a single purchase. (Metorik)
Only 14% of customers make a repeat purchase from a WooCommerce store within three months. This emphasizes the difficulty many stores have in retaining customers and the importance of strategies to encourage repeat business.
The average WooCommerce customer places 2.3 orders throughout their lifetime. (Metorik)
This suggests that while some customers may make multiple purchases, many stores face challenges in encouraging repeat business.
On average, female customers spend 13% more than male customers in WooCommerce stores. (Metorik)
If you offer unisex products, it would be beneficial to focus more on appealing to your female customer base, as they tend to spend more on average.
62% of orders on WooCommerce stores are made via mobile devices. (Metorik)
This isn’t surprising, as most people now browse the internet using their smartphones.
WooCommerce Theme Statistics
43% of WooCommerce stores utilize a child theme. (Metorik)
Child themes are a great way to give stores a more personalized look, which is why nearly 1 in 2 WooCommerce stores choose to use them. They allow for customization while ensuring that theme updates don’t overwrite any changes made.
The WordPress theme directory offers over 2,000 themes specifically designed for WooCommerce. (WordPress)
While most WordPress themes are compatible with WooCommerce, searching for the keyword “WooCommerce” in the WordPress theme repository returns 2,015 themes specifically designed for it. This ensures store owners can easily find themes optimized for e-commerce functionality.
ThemeForest offers nearly 8,000 themes specifically for WooCommerce. (ThemeForest)
Apart from WordPress, ThemeForest is the most popular marketplace for premium WooCommerce themes, offering an extensive collection of nearly 8,000 options. This vast selection gives store owners plenty of choices to find the perfect theme for their needs.
The official WooCommerce website offers a total of 85 themes. ( WooCommerce)
Among these themes, only 3 of them are free. These themes are specifically designed and optimized for seamless integration with the WooCommerce platform.
The average cost of a premium WooCommerce theme is $79 per year. (Colorlib)
This average is based on only the themes available on the official WooCommerce site. This price typically includes updates and support, providing store owners with ongoing access to new features and assistance.
Astra is the most popular theme for WooCommerce, with 10.6% of all WooCommerce sites using it. (Store Leads)
Around 509,949 WooCommerce stores use the Astra theme, making it the most popular. The next most popular themes are Flatsome with 393,684 stores, Hello with 278,309, and Divi with 259,791.
Flatsome is the best-selling WooCommerce theme on ThemeForest. (ThemeForest)
With a total of 239.4k sales and over 5,000 five-star ratings, Flatsome is the most popular theme in the ThemeForest marketplace. Its widespread popularity is a testament to its quality and the trust it has earned from users.
WooCommerce Plugin Statistics
The WooCommerce plugin surpassed 1 million active installations within just two years of its launch. (Meetanshi)
WooCommerce became incredibly popular in a short period, achieving rapid success that few plugins have matched. Its quick rise is a testament to its powerful features, ease of use, and ability to meet the needs of online store owners.
On average, a WooCommerce store owner uses 58 active plugins on their site. (Metorik)
The lowest number of plugins used by a WooCommerce store is 4, while the highest can exceed 200. This wide range highlights how store owners tailor their plugins based on specific needs, from basic functionality to advanced features.
The WooCommerce plugin has over 7 million active installations. (WordPress)
In addition to having over 7 million active installations, the WooCommerce plugin has surpassed 84 million downloads and is downloaded approximately 30,000 times every day. This remarkable activity showcases its widespread use and continued growth in the e-commerce space.
Yoast is the most popular plugin for WooCommerce stores, with 35.8% of them using it. (Store Leads)
Nearly 2 million WooCommerce stores use the Yoast SEO plugin, making it the most popular plugin. The second and third most popular plugins are Google Tag Manager, used by 34.8% of stores, and Google Site Kit, used by 33.8%.
There are over 4,000 plugins built specifically for WooCommerce stores in the WordPress plugin repository. (WordPress)
Although WordPress boasts over 60,000 plugins, around 4,000 are specifically built for or compatible with WooCommerce, offering specialized functionality for e-commerce stores.
The official WooCommerce website offers 850 extensions for WooCommerce stores. (WooCommerce)
Out of the 850 extensions available on the official WooCommerce website, only 89 are free, with the rest requiring a paid license for access to premium features.
Maximize Your Earnings With Your WooCommerce Store
The WooCommerce statistics we’ve shared provide a comprehensive overview of the platform and the current state of the e-commerce industry. With these insights, you can develop a strategy tailored to your store, helping you achieve the revenue goals you desire.
However, keep in mind that every store is unique, and success depends on factors such as your customer base, location, niche, and more.
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