10 Best WordPress Popup Plugins to Grow Leads in 2025

If you own a website, you probably know how difficult it is to convert visitors into subscribers. In that case, a popup can be a solution. 

With an attractive and compelling popup, you can increase your chances of capturing their attention and getting them to sign up.

While dozens of popup plugins are available, not all of them will be equally effective! Which is why finding the best one is often challenging. 

To help you out with that, we have done that and hand-picked the 10 best WordPress popup plugins that you can rely on. Check them out.

Quick Comparison of Top WordPress Popup Plugins

DiviFlash Popup

Divi Popup by DiviFlash is one of the best popup plugins for WordPress, designed specifically for Divi Builder. It lets you create various types of popups, like lightbox modal, floating bar, video, full-screen, and even email opt-in popups.

The best part is, that you can create a popup with Divi’s drag-and-drop approach using any module, even third-party modules. Also, this popup plugin is equipped with different trigger types, animations, and display conditions.

Additionally, you can set a schedule for a specific date and time, as well as recurring intervals. For example, you can schedule a popup for an upcoming event to start a week before the event and recur daily until it ends.

What We Liked Most

• Ability to create unlimited popups without any limitations.
• 20+ free and fully customizable pre-built layouts.
• Create a popup in the drag-and-drop visual builder.
• Popup export and import functions.
• Availability of 6 different trigger types.
• 9 popup display positions to choose from.
• 8 different animation styles to display your popup.
• Time delay for popup controls.
• Choose different positions, hide or show, and customize the popup’s closing button.
• Perfectly works with all the third-party integrations that work with Divi.

What Could be Better

• Only limited for DIvi

Pricing of Divi Popup

• Single site for a year: $49
• Unlimited site for a year: $89
• Unlimited site for a lifetime: $299

Elementor Popup Builder

Just like Divi Popup, Elementor Popup only works with one specific builder ecosystem, which is Elementor. If you are an Elementor user, you will like its extensive popup building capabilities.

It’s a pro feature of Elementor that lets you use 100+ widgets to create popups with advanced targeting and triggering options. You can also add conditions and unique advanced rule features for popups.

With the advanced rule, you can set rules to show a popup after a certain amount of time, page visits, a number of sessions, and more. The best part is that Elementor Popup has 100+ pre-made templates that are customizable and instantly ready to use.

What We Liked Most

• Create popups like email subscriber popups, login popups, welcome mats, sale popups, etc.
• Drag-and-drop interface for popup creation.
• Display a popup on a specific page, or a criteria like category, or publish date.
• Six different trigger types.
• Ability to set different animations for popup entrances and exits.
• Use Elementor’s full design and customization power for popup creation.
• Integration with popular CRM and email marketing services.

What Could be Better

• Only works with Elementor’s ecosystem.

Pricing of Elementor Popup

Elementor Popup isn’t a separate plugin. It’s included with Elementor Pro, which offers four pricing plans:

• Single site for a year: $59
• Three sites for a year: $99
• Twenty-five sites for a year: $199
• Up to a thousand sites for a year: $399

Popup Maker

If you are looking for a popup plugin that doesn’t have any page builder dependencies, Popup Maker is what you need. It’s one of the top WordPress popup plugins that works with all the popular page builders.

You can create any kind of popup by controlling the size, positioning, and animation. Some examples are slide-outs, banner bars, floating stickies, notifications, loading screens, light-boxes, tooltips, and optin forms.

This popup plugin for WordPress also has some advanced popup settings like diverse trigger types,  advanced targeting options, as well as integration with many popular form plugins, WooCommerce and EDD.

What We Liked Most 

• Built-in popup editor to create any kind of popup.
• Free version’s availability.
• In-dashboard analytics and reporting for every popup you create with Popup Maker.
• Ability to apply conditions for posts, pages, and 26 more WordPress content elements.
• Integration with popular form builders like Gravity Forms, Ninja Forms, etc.
• Integration with email marketing services like MailChimp and Aweber.
• E-commerce-focused targeting facility.
• Rich extension ecosystem to achieve various functionalities.

What Could be Better

• Analytic is available in the pro version.

Pricing of Popup Maker

• Single site for a year: $99
• Three sites for a year: $199
• Five sites for a year: $299

OptinMonste

OptinMonster is the most popular WordPress popup plugin that lets you convert your visitors into subscribers with a rich popup creation option. This one has multiple triggers, targeting, and unique personalization features.

Personalization feature means you can target users based on their actions such as exit-intent technology, visitor device, new or returning visitors and so on. This feature will give you complete control over crafting highly effective popup campaigns.

When it comes to popup creation, you can create floating bars, fullscreen welcome mats, sidebar forms, scroll boxes, and more. You can create all of them using OptinMonster’s drag and drop interface.

What We Liked Most

• Free version’s availability for basic popup creation.
• Huge 700+ pre-made templates.
• Built-in analytic tool shows total impressions, conversions, and top-converting pages.
• A/B Split Testing facility to test different variations of your campaigns.
• Geolocation targeting facility.
• Gamified popup creation possibilities.
• Integration with all the popular email marketing services, CRMs and eCommerce platforms.
• Embed any form created with a different form plugin using a shortcode.

What Could be Better

• A bit more expensive than most of the popup plugins.
• Very limited feature access in the free version.

Pricing of OptinMonster

OptinMonster offers various pricing plans, including monthly and yearly options. If you choose the yearly plan, the price ranges for different plans are as follows:

• Single site for a year: $119.64
• Two sites for a year: $239.64
• Three sites for a year: $359.64
• Five site for a year: $599.64

HubSpot Popups

HubSpot provides great marketing solutions, no exceptions for its popup as well. With its intuitive drag-and-drop builder, you can create modal popups, slide-ins, drop-down banners, and lots more. 

You will also get 1000+ predefined form fields and dozens of input types to create a popup that blends seamlessly with your website.

As part of HubSpot’s marketing suite, HubSpot Popups integrates with its CRM. This lets you track captured leads, automate follow-up communications, and gain valuable insights into your audience’s behavior.

Also, you have to connect your site with HubSpot for popup creation. Due to this, any changes made to your popup in the HubSpot platform will automatically update on your WordPress site.

What We Liked Most

• HubSpot Popup supports both promotional campaigns and lead capture.
• 3 different trigger options (on 50% scroll, exit-intent trigger, and after elapsed time.)
• Ability to set a schedule to show or hide the popup.
• You can set the notice and consent option for this pop-up form.
• HubSpot CRM Integration to manage leads.
• Set pop-ups to appear based on specific user actions and URLs.
• Set up automated email flows for lead nurturing.

What Could be Better

• Beginners may be overwhelmed with extensive marketing features.

Pricing of HubSpot Popups

• It’s a free popup plugin

Bloom

Bloom by Elegant Themes is an excellent choice for capturing leads with various opt-in signup forms like pop-ups, fly-ins, and inline forms. Though it’s not a native popup builder, you can create popups that convert visitors into loyal followers.

When creating a popup with Bloom, you will have access to six different display types, extensive targeting options, and over 100 customizable templates. Each template allows for complete customization using a simple drag-and-drop interface.

Moreover, Bloom provides a dashboard for tracking performance insights of your popups and other opt-in forms. You can conduct A/B testing to compare multiple form variations and optimize conversion rates effectively.

What We Liked Most

• Detailed statistics on conversion rates and subscriber growth.
• Different display orientations for popup and opt-in forms.
• Triggers functions like timed delays, scroll depth targeting, post-engagement triggers.
• Specific posts, pages, or categories based targeting facility.
• Display forms based on specific posts, pages, and categories.
• Integration with 19 popular email marketing systems.

What Could be Better

• Included with Elegant Theme membership plans (no separate purchase option.)
• Offers basic level targeting functionality.

Pricing of Bloom

To use Bloom, which is part of Elegant Themes, you must purchase one of their plans. Elegant Themes offers both yearly and lifetime plans for unlimited websites:

• Yearly: $89 (basic) or $277 (includes Divi AI, cloud storage, VIP support, and more).
• Lifetime: $249 (one-time fee).

Popup Builder

Popup Builder is a versatile WordPress plugin that lets you create high-converting popups in just a few minutes. Like most of the popup builders, this one also has different trigger types, display rules, and conditions.

You can be able to create popups for different occasions, like images, HTML, and Facebook. However, by upgrading to the pro version’s starter plan, you can create more different types of popups as you will have access to premium 28 extensions. 

These extensions cover more different types of popups and conditions, providing added functionality and customization.

What We Liked Most

• Customize the background, borders, overlays, texts, colors, and much more.
• Ability to target users based on location, demographics, behavior, and device.
• Integrate with WooCommerce, Mailchimp, AWeber, and other third-party services.
• Show popups on specific pages, tags, categories, and WooCommerce products.
• Target users based on devices, referral links, user roles, and cart conditions.
• Schedule pop-ups to appear at specific times or dates.

What Could be Better

• Purchasing individual extensions can be costly.

Pricing of Popup Builder

• Two sites for a year: $49.95
• Ten sites for a year: $89.95
• Unlimited sites for a year: $145.95

Hustle

Hustle is another best popup plugin for WordPress that will help you create targeted marketing campaigns with ease. It has with user-friendly interface and ready-made templates for various goals (discounts, giveaways, newsletters).

By using those templates you can create different types of popups with smart triggers and display conditions. Inside the popup, you will also have the option to set a schedule for your popup to appear at your preferred time.

What We Liked Most

• Ability to choose from 4 different popup layouts.
• You can customize each element, like image, icon, and other fields of your popup.
• Choose from different submission behaviors, like success messages and redirects.
• Option to include 1 and even 2 call to action buttons in the popup.
• Integration with form plugins, CRM, email marketing services, and more.
• Measure each popup condition with views, a conversion number, and a conversion rate.

What Could be Better

• Advance targeting is only available in the pro version.

Pricing of Hustle

• Single site for a year: $3
• Three sites for a year: $60
• Ten sites for a year: $120
• Unlimited sites for a year: $240

Popup Box

If you are looking for a beginner-friendly plugin that helps you create popups to capture leads, Popup Box will meet your needs. It comes with a beginner friendly user interface for popup creation and management.

In terms of popup creation, Popup Box has 70+ features to create 15+ types of popups, including subscription, yes/no button, iframe, countdown, login, etc.

After creating the popup, you can style it using the plugin’s built-in styling editor and customization functionalities. Inside the plugin, you will find styling functions for the popup’s dimensions, text, closing button, background, border, and more. 

What We Liked Most

• In-dashboard analytic report and staticus view function.
• 70+ customizable features to personalize your popup design.
• Schedule pop-ups to appear at specific times or intervals.
• Target pop-ups by user role, location, and more.
• Integrate with popular CRM, email marketing and many other services.
• Ability to create and show Woocommerce product popup.
• Google ReCAPTCHA integration to prevent spams.

What Could be Better

• Only has 10 pre-made templates and all of them available in the pro version.

Pricing of Popup Box

• Five websites for a lifetime $49 
• Unlimited websites for lifetime $149

BDOW (Formerly Known as Sumo)

BDOW (formerly Sumo) is a popup and opt-in form maker that comes with an easy-to-use editor. This one lets you create different types of popups by taking help from pre-built templates.

Alongside creating popus and opt-in forms, you can analyze both performance with its in-dashboard facility. More than that, BDOW also lets you perform A/B testing to optimize your camping performance.

This last product on our list also has seamless integration with several platforms like CRM, email, and e-commerce. In terms of e-commerce, BDOW integrates with WooCommerce and Shopify to create discount camping.

What We Liked Most

• Social sharing feature to promote form on social media.
• Target visitors based on URLs, pages, visitors, etc.
• Analytics tool to track the performance.
• Immediately engage with subscribers with automated responses.
• Set users and roles with the user management control system.
• Integration with email platforms like MailChimp, ActiveCampaign, and more.

What Could be Better

• A/B testing is not available in the free and starter (pro) plan

Pricing of BDOW

• Single site for a month $15, year $144 (500 emails per month)
• Single site for a month $25, year $300 (6000 emails per month)
• Three sites for a month $49, year $468 (10,000 emails per month)

How We Tasted the Performance of Each Popup Plugin

Earlier, we mentioned that we personally hand-picked all the popups for this guide. As part of our selection process, we looked at each popup plugin’s quality, features, functionality, reputation, and user reviews.

We then installed each plugin on a clean WordPress demo site and created a basic popup using only the default settings for each plugin. This allowed us to accurately reflect how these plugins affected website performance.

For performance testing, we used Pingdom, a trusted website speed testing tool, to analyze key performance metrics.

Factors to Consider When Choosing a WordPress Popup Plugin

To help you make an informed decision, we’ve outlined key factors to consider before buying a popup plugin:

• User Interface: Try to get a popup plugin that comes with an easy-to-use interface so that anyone can be able to create and manage popups. Most of the popular plugins comes with a drag-and-drop interface and also has pre-designed templates.
• Loading Speed: Make sure the popup plugin you choose is optimized for speed and does not slow down your website. A slow-loading popup can hamper the user experience, which will negatively impact your site.
• Popup Types: It’s always better to choose a plugin that offers various types of popup creations, such as lightbox popups, slide-ins, full-screen overlays, and even video popups. This versatility allows you to create popups for different marketing needs.
• Conditional Targeting: Show the right popup to the right user with conditional targeting. Try to go for a plugin that lets you target users based on their behavior, device type, referral source, location, and more.
• Trigger types: This feature allows you to set the conditions for when a popup should appear on your site. Most plugins offer 3-5 trigger types, and some have even more. Look for a plugin that includes a variety of trigger options, such as time on page, scroll percentage, exit intent, and click-based triggers.
• Customization Options: Your chosen popup plugin should offer advanced options for customization so that you can personalize it according to your site’s design. Common customization options include fonts, colors, sizes, placement, animations, and even custom CSS.
• Integrations: To enhance your overall marketing efforts, your chosen popup plugin should integrate with various third-party services. Integration with CRM and analytics tools, as well as email marketing services, allows for better data management, tracking, and automation.

Closing Thoughts

In conclusion, choosing the right popup plugin depends on your specific needs. Before getting one, try to consider facts like user-friendliness, popup variety, targeting options, triggers, customization, loading speed, and integrations.

Throughout this article, we have listed 10 best WordPress popup plugins with their key aspects. Now simply prioritize features that meet your specific goals as well as budget, and start creating popups that engage your visitors and drive meaningful results for your website.

FAQs about WordPress Popup

Why Should I Use Popup Plugin in My WordPress Site?

A popup plugin will let you create popups that target the right audience, trigger at the right time, and deliver personalized messages for maximum impact.

How to Add Popup in WordPress Without Plugin?

It is possible to create a popup in WordPress without plugins, but it requires manual coding knowledge of HTML, CSS, and JavaScript. Simply create a popup container in your theme files, then control its display with JavaScript and style it with CSS.

Do Popup Plugins Slow My Site?

A poorly coded popup plugin can surely slow down your website. Therefore, while choosing a popup plugin for your website, try to get one that is lightweight, feature-rich, well-reviewed and known for its performance optimization.

What are Some Ways I Can Use Popups to Grow My Email List?

There are many ways to grow your email list using popups, including setting proper timing, targeting the right audience, offering incentives, and more. Providing valuable content, using exit-intent popups, and gamifying popups can boost email list growth.