10 Best Web Form Design Examples & Templates to Improve Your Design

Have you ever filled out a form that felt effortless, where every step flowed naturally? That’s the impact of great form design.

A well-designed form removes friction and helps turn visitors into customers, subscribers, or leads. It’s one of the most essential parts of any website, as actions like sign-ups, surveys, and purchases often begin with a form.

In this article, we’ll explore 10 best website form design examples and templates that show how simplicity, usability, and visual appeal can work together to create effective web forms.

Whether you’re designing a contact form, feedback form, sign-up form, or booking form, these ideas will help you create one that users actually enjoy filling out.

What is a Form in a Website?

A web form is a digital interface that allows users to input data on a website. It helps businesses collect information such as contact details, survey feedback, or purchase information. It includes a set of input fields and other form elements that allow users to easily fill out information and facilitate data collection.

Types of Website Forms

Web form has different types based on their purpose, use case, and placement. Here are the most common types of forms:

• Contact Forms
• Signup / Registration Forms
• Login / Authentication Forms
• Feedback & Survey Forms
• Booking & Reservation Forms
• Payment & Checkout Forms
• Application Forms (job, membership)
• Lead Generation / Subscribe Forms

Key Elements of a website form

A form on a website is built with some key elements that work together to create a form. It’s not necessary for a form to include all the elements together. But here are the most common elements of a Website form:

Need a custom image here that indicates each section with arrows

1. Form Container: The main wrapper that holds all the form elements.
2. Input Fields: Spaces where users type text, select options, or upload files.
3. Labels: Clear descriptions that tell users what to enter in each field.
4. Placeholder Text: Short examples or hints that appear inside input fields.
5. Validation Messages: Alerts that guide users to fix mistakes when filling out.
6. CTA Buttons: Buttons such as “Submit, Send, or Sign Up” that help users take action.
7. Progress Indicators: Visual cues showing how far users have gone and what’s left to complete.
8. Help Text: Optional hints or notes that clarify what’s needed in each field.
9. Dropdowns/Checkboxes/Radio Buttons: Allow users to easily select one or more options.
10. Pagination: Page indicators in multi-step forms that help users move between sections.
11. CAPTCHA: A verification element that ensures that the user is a human, not a bot.

10 Best Website Form Design Examples

Here we have collected some best website form examples from where you can get inspired and design yours.

1. Duolingo (Onboarding Form)

Duolingo turns form-filling into a friendly, game-like experience. Guided by its mascot “Duo,” users answer one question per screen with clear visuals, progress bars, and large buttons, making the process feel fun, conversational, and effortless.

2. USADEFEND (Booking Form)

USADefend’s appointment form makes professional booking simple and transparent. Users can pick a date and time directly from the built-in calendar, view session details, and enter information in clear, structured fields. The layout includes pricing, timezone, and payment summary on one page, giving users full clarity and confidence before checkout.

3. Figma (Contact Sales Form)

Figma’s contact sales form is minimal and professional, focused on clarity and usability. It opens in a centered modal overlay, keeping users on the same page while collecting key details like company info, inquiry type, and message. The clean layout, generous spacing, and required-field prompts make it easy to complete without distractions.

4. Mailchimp (Account Setup Form)

Mailchimp’s account setup form guides users through simple, step-by-step questions about their business and marketing needs. Each screen is clean, well-spaced, and supported by visual previews, making the setup process feel personal, interactive, and easy to follow.

5. Primal Pet Food (Signup / Subscribe Form)

Primal Pet Foods uses an engaging popup form featuring playful pet visuals that instantly capture attention. The form is short and friendly, asking for basic details like email, name, and pet type while offering an exclusive 15% discount. Its warm color palette, cheerful pet imagery, and simple layout make the form feel friendly and encourage quick sign-ups.

6. MaeveChocolate (Contact Form)

Maeve Chocolate’s contact form uses a playful, colorful design that reflects the brand’s fun personality. The large “Contact Us” header, rounded input fields, and bright background create a welcoming look. It keeps things simple with just name, email, and message fields, making it quick and enjoyable for visitors to reach out.

7. Grammarly (Contact Form)

Grammarly’s contact form is clean, structured, and built for clarity. It divides communication into three sections: Sales, Support, and Press, so users can find the right channel instantly. The enterprise form uses simple fields, clear spacing, and short helper text to keep it professional and easy to complete.

8. Demostack (Lead Generation Form)

Demostack keeps its demo request form short and focused for capturing leads. It asks for only key details like email, company name, and demo type. The clean design, clear labels, and bold call-to-action make it quick to fill out and perfect for capturing qualified leads.

9. Slack (Support Form)

Slack’s support form is designed for ease and clarity. Users can quickly select a help topic or describe their issue in a clean, focused layout. The form also suggests related questions and articles in real time, helping users find instant solutions before submitting. This smart, conversational flow reduces friction and improves the overall support experience.

10. Zendesk (Job Application Form)

Zendesk’s job application form uses a multi-step layout to guide applicants through each stage of the process. It begins with account creation and continues through sections like personal info, experience, and disclosures. A progress tracker at the top helps users see how far they’ve gone, reducing form fatigue. The minimal white design and clear structure make the experience straightforward and professional, ideal for corporate hiring.

Best Website Form Design Templates

Web forms can be created in many ways, depending on how a website is built. But when it comes to the most popular platform, WordPress stands out as it powers over 43% of all websites. WordPress is equipped with several powerful plugins like Gravity Forms, Contact Form 7, Ninja Forms, Fluent Forms, BookingPress, and WPForms.

Each helps you design functional, professional forms with ready-made templates that save time and effort. If you are using the Divi theme along with the DiviFlash plugin, you can take your form design even further.

DiviFlash includes Form Styler modules that let you visually customize forms from different plugins such as WPForms, Contact Form 7, and Gravity Forms within the Divi Builder.

Here are some of the best website form templates styled with DiviFlash Form Styler to inspire your next project.

Best Form Design Templates Using DiviFlash Gravity Forms Styler

Group Image of a few best templates 

Get The Templates

Best Form Design Templates Using DiviFlash WPForms Styler

Group Image of a few best templates 

Get The Templates

Best Form Design Templates Using DiviFlash Contact Form 7 Styler

Group Image of a few best templates 

Get The Templates

Conclusion:

A web form is considered excellent when the end user behind the form finds it easy and enjoyable to fill out. No matter how great the design is or how many features you use, it won’t be effective if the end user feels uncomfortable filling it out.

We have gathered some of the best website form examples and templates to inspire your next design. Hopefully, these examples will help you create a form that looks great and works even better.

If you found this article helpful, please share it with your friends who might be designing their next form. If we’ve missed anything, please let us know. We always love to have feedback.

FAQ

Question: Is Google Form considered a web form?

Answer: Yes. Google Form is a type of web form used to collect data online. It includes input fields, multiple-choice questions, and file uploads, just like any other web form.

Question: How many fields should a form have?

Answer: Keep it as short as possible. Ideally, use 3–7 fields to reduce friction and improve completion rates. Only ask for what’s truly necessary.

Question: What makes a web form user-friendly?

Answer: A user-friendly form is concise, clear, mobile-responsive, and visually appealing. It provides feedback on errors and offers guides to help users complete it without confusion.