86 Essential Blogging Statistics You Need to Know in 2025

Team DiviFlash

Updated: January 14, 2025

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Some say blogging is dead, is this really true?

The answer is BIG NO! Blogging is more alive than ever! 

WordPress users alone are publishing 70 million blog posts per month, which means over 2.3 million posts per day!

That’s just WordPress. If you combine other platforms like Tumblr, the number will be around 7.5 million posts per day.

This hugely large number is a sign of blogging’s thriving presence.

In this blogging statistics guide, you will learn more interesting aspects about blogging. 

Note: We have included 86 stats and categorized them into 12 different categories.

Top Blogging Statistics

Let’s start with some of the top blogging statistics that will surely blow your mind:

  1. Globally, there are over 600 million blogs on the internet. (webtribunal)
  2. With over 518 million blog posts, Tumblr hosts the largest number of blogs. (webtribunal)
  1. More than 83% of internet users (4.44 billion users) still read blogs. (masterblogging)
  2. 37% of marketers believe that blog posts are the most effective way to engage customers. (demandmetric)
  1. Bloggers can make  $500 – $2,000 per month with blogging. (millennialmoney)
  2. Currently over 80% of bloggers are taking from AI for blog writing. (Orbit Media)
  3. The US alone has 31+ million active bloggers. (financesonline)
  4. More than 71% B2B buyers consume blog content during the buying process. (2018 Content Preferences Survey Report)

General Blogging Statistics

Have a look at some of the general blogging statistics that will help you to understand the potential of blogging in today’s digital landscape.

  1. The first blog was posted in 1994 (links)
  2. More than 92% of bloggers live in the USA. (firstsiteguide)
  3. Visitors spend on average 96 seconds on a blog post. (masterblogging)
  4. Blog posts help to convert traffic into leads. (hubspot)
  5. After organic social media, blog posts are the most popular content distribution channel. (contentmarketinginstitute)
  1. Some of the common content types are: how to guide, listicles, opinion pieces, case studies, original research, and infographics. (keywordseverywhere
  2. How-to articles get 74% more of the traffic than all other content types. (orbitmedia)
  1. It takes around 4 hours and 10 minutes to write a blog post on average. (espirian)
  1. You can increase the total number of views by just adding relevant images.(contentcucumber)
  2. Around 25% bloggers add videos to their content. (orbitmedia)
  3. 46% bloggers collaborate with influencers to get better results. (orbitmedia)
  4. The majority of bloggers who work with editors get better results, up to 34%. (orbitmedia)
  5. Updating an old blog with the latest and relevant information can bring 2.5x more positive results. (orbitmedia)

Blog Content Statistics

Have a look at some of the statistics about blog content; here you will find stats about blog content and what makes it effective:

  1. In WordPress, 71% of blogs are written in English and 4.7% are in Spanish. (WordPress)
  1. Content word length between 1,000 and 2,000 gets on average 56% more traffic than a short or 1,000-word article. (backlinko)]
  2. Blog post’s average word length is 1,400 words. (orbitmedia)
  1. Every month, more than 409 million users view 20+ billion blog pages on WordPress sites. (WordPress)
  2.  Blogging is an effective way to let people know about your company. The fact is 80% of people think blogs add credibility to a business. (demandmetric)
  1. Bloggers who spend more than 6 hours on a single blog post see 26% better results than those who spend less time. (orbitmedia)
  1. 43% of bloggers report creating original research within the past year.  (orbitmedia)
  2. The number of bloggers using editors has doubled in the last 10 years. (orbitmedia)
  3. Compared to 16.73% of difficult-to-read blogs, 33.45% of high-performing blogs are easy to read. (semrush)

Blogging With Visuals And Videos Stats

Ever wonder what benefit you will get from adding visuals or videos to blogs? Check out some of the key statistics that highlight the impact of visuals and videos.

  1. Only 25% bloggers are adding relevant videos to their blog posts. (orbitmedia)
  1. 45% of bloggers see improved results by adding audio content to their strategy. (aspiration)
  2. Only 4% of total bloggers are adding relevant images to their blog posts. (orbitmedia)
  1. Adding more than 10+ images in your blog content can help you get 42% more traffic. (orbitmedia)

Blogging Traffic Statistics

How are blogs performing when it comes to traffic? Here is a look at the latest traffic statistics:

  1. There are about one in five bloggers (20%) who don’t check Analytics regularly or can’t do so. (orbitmedia).
  2. 82% of bloggers see at least some results from their blogging efforts. (orbitmedia).
  3. Blogging can help you to earn 55% more traffic to your website. (masterblogging)
  4. 90% of content gets no traffic from Google. (ahrefs)
  5. Only 0.07% of blog websites receive more than 1,001 visitors. (ahrefs)

Blogging SEO Statistics

Check out some of the key SEO statistics about blogging that will help you to understand why it matters the most:

  1. Bloggers who put a lot of effort on SEO earn more $50,000 than non-SEO-focused bloggers. (growthbadger)
  2. Blogs generate 434% more indexed pages for companies than a website without a blog. (hubspot)
  3. Blogging is a top SEO tactic for 72% of marketers. (masterblogging)
  4. Nearly three-quarters (71%) of bloggers keep their old content up-to-date. (orbitmedia)
  5. In search results, the top spot only leads to the most traffic in 49% of cases. (ahrefs)
  6. Very few pages (only about 5.7%) make it to the top 10 search results within a year. (ahrefs)
  7. A page that ranks high in search results usually ranks well for about 1,000 other related searches on average. (ahrefs)

Blogging Revenue Statistics

The below provided statistics will give you a closer look at how bloggers are generating income:

  1. Out of 600+ million blog sites, only 10% of them are generating revenue. (webtribunal)
  2. Bloggers get paid in many different ways, including ads, partnership, sponsorship, paid webinars, email content and more. (fiverr)
  1. Over 35% bloggers saw revenue increase during  COVID-19 pandemic. (firstsiteguide)
  2. High-earning bloggers are 2.5 times more likely to sell their own products/services than use AdSense. (growthbadger)
  3. High-earning bloggers (making $50k+) pay content writers 3.6x more than lower-earning bloggers. (growthbadger)
  4. Food is the highest-earning and most profitable blog niche. Bloggers earn an average of $9169 per month in the food niche. (rankiq)
  1. 81% of U.S. online consumers trust information and advice from blogs. (blogher)

Blogging Growth Statistics

Is blogging still a viable strategy? These key statistics reveal its continued growth and impact:

  1. The global content marketing market is estimated to grow by USD 584.02 billion from 2022 to 2027. (luisazhou)
  1. Companies that run blogs get 97% more inbound links. (broadplace)
  2. Three out of four bloggers (75%) report that blogging is working for their brands. (orbitmedia)
  3. Blogs that have been active for 5–10 years are the most profitable, earning an average of $5,450.90 per month. (inboundblogging)
  4. On average, publishing a paid guest post costs $77.8. (ahrefs)

Blogging Challenges Statistics

Blogging can be rewarding, but it also comes with its own set of challenges. Here are some of the key obstacles bloggers face:

  1. Approximately 30% of blog posts capture readers’ attention for more than seven minutes. (medium)
  2. More that 26% content marketers think lead generation as the most difficult task. (siegemedia)
  3. Over 20% content marketers think measuring proper ROI is a big challenge. (siegemedia)
  4. Almost 75% of blog readers prefer shorter content, typically around 1,000 words. (contently)
  5. Very few (just 5%) blog readers like articles longer than 2,000 words. (contently)
  6. Nearly 4 out of 10 people find it annoying when brands use too many words or write poorly (adobe brand content survey
  7. Most people (73%) only skim blog posts, while a smaller group (27%) actually read them carefully. (hubspot)

Social Media Blogging Statistics

How are bloggers using social media? These statistics will shed light on the various ways bloggers leverage social media platforms:

  1. The vast majority of bloggers use social media to promote their content. (orbitmedia)
  2. More than 92% of bloggers use social media to bring traffic to their content. (orbitmedia)
  3. Nearly 6 out of 10 visitors share articles on different social media without even reading them. (hal)
  4. 66% of top 100 blogs use social share buttons to encourage readers to share their content. (pingdom)

Blogging And Ai Statistics

How is AI changing the blogging landscape? The below-provided stats will help you to understand the growing role of artificial intelligence:

  1. Bloggers started using AI in 2023, and before that, content creation was primarily a manual process. (orbitmedia)
  2. More than 43% bloggers use AI for generating ideas. It can be creating outlines or writing headlines. (orbitmedia)
  3. Now approximately 28% bloggers use AI to create blog outlines. (orbitmedia)
  4. Up to 21% bloggers use AI to write their blog’s first drift. (orbitmedia)
  5. Up from 3% bloggers now using AI to create a complete draft of a blog post. (orbitmedia)
  6. More than 22% bloggers take AI suggestions into consideration for editing their blogs. (orbitmedia)
  7. Right now over 6% of bloggers are using AI to create visuals for their blog posts. (orbitmedia)
  8. Blog post related AI uses don’t influence content’s overall performance that much. (orbitmedia)
  9. A few content marketers pay more than $500 monthly for AI services. (superpath)
  10. Nearly everyone (almost all respondents) has used AI in their content creation process in the last 12 months. (superpath)
  11. 38% of AI users repurpose sales content from one format to another. (hubspot)

Guest Blogging Statistics

Want to know how effective guest blogging really is? These stats tell the story:

  1. According to 79% of editors, guest blogging is an effective content marketing tactic. (lucatagliaferro)
  2. More than 43% of marketers use guest posts for SEO at least occasionally (semrush)
  1. 47% of surveyed SEOs use guest blogging as their go-to link-building strategy. (ahrefs)
  2. More than 60% bloggers write 1 to 5 guest posts per month. (referralrock)
  3. On average, guest bloggers write approximately 6.6 guest posts per month. (referralrock)
  4. Only 3% of respondents write 100 or more guest posts every month. (referralrock)

Final Thoughts

By now you must have a great understanding of blogging and its power. We have listed 86 stats with reference links that you can have a look at.

We could expand the statistic count to 100+, but that wasn’t our goal. Therefore, we only included the most relevant and impactful statistics to give you a clear understanding of blogging.

By following the same approach, we wrote a website, WordPress, and web hosting statistics that you can have a look at.

However, if you still have questions regarding or have any suggestions about blogging statistics, feel free to comment. We would love to hear from you.

Team DiviFlash

At DiviFlash, we are more than just a team – we are a collective of Dev Experts, Word Artists, Design Virtuosos, and Marketing Maestros, all united by our profound expertise in Divi and WordPress. Our mission is to provide you with accurate, insightful, and in-depth content aimed at enriching your understanding of Divi, WordPress, and the art of web design.

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